The Super Bowl: TV vs. Social Media Ads [infographic]

Each year there’s a lot of talk about Super Bowl ads before and after the big game. But as more people shift from television to mobile devices, are un-targeted television ads the best way for advertisers to spend their money? Or are social media ads the way to go for a fraction of the cost? This year a 30-second ad during the Super Bowl will cost advertisers $4 million. Social media ads can be targeted and are a fraction of the price!

Read More

Marketing Statistics that Will Drive 2014

The year is almost over, so if your school hasn’t started focusing on some of the key marketing statistics that will drive 2014, then you need to immediately!

Read More

6 Social Media Best Practices from Inbound 2013

Your school’s presence on social media is essential, but if you’re not following social media best practices you could be making a fool out of your college’s image! We had the opportunity to attend Inbound 2013 in Boston this week where we listened to Ben Grossman speak about social best practices from the best brands of 2013.

Read More

Types of Media Defined: Paid, Earned, & Owned

There are three types of media in marketing that are important to understand: Paid, earned, and owned. In order for your school’s marketing department to execute and maintain a successful campaign and presence, you’ll need to become familiar with these types of media and how they work together.

Read More

How Colleges Can Use Twitter to Connect with Prospective Students

Twitter is the perfect social media platform to connect with your prospective students in real-time and at a personal level. Let your prospective students know that your school is listening and that you care about their success.

Read More
Page 1 of 512 »