Tweets Can Drive Your Prospects to Take Action [Infographic]

Social media can be a major driver in getting your prospective students to take action and reach out to your school. They may not be filling out a form directly on Twitter (yet!) but tweets that include your school’s name and mention your brand can have a major impact on what action your prospects take…

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The Super Bowl: TV vs. Social Media Ads [infographic]

Each year there’s a lot of talk about Super Bowl ads before and after the big game. But as more people shift from television to mobile devices, are un-targeted television ads the best way for advertisers to spend their money? Or are social media ads the way to go for a fraction of the cost? This year a 30-second ad during the Super Bowl will cost advertisers $4 million. Social media ads can be targeted and are a fraction of the price!

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Marketing Statistics that Will Drive 2014

The year is almost over, so if your school hasn’t started focusing on some of the key marketing statistics that will drive 2014, then you need to immediately!

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6 Social Media Best Practices from Inbound 2013

Your school’s presence on social media is essential, but if you’re not following social media best practices you could be making a fool out of your college’s image! We had the opportunity to attend Inbound 2013 in Boston this week where we listened to Ben Grossman speak about social best practices from the best brands of 2013.

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Types of Media Defined: Paid, Earned, & Owned

There are three types of media in marketing that are important to understand: Paid, earned, and owned. In order for your school’s marketing department to execute and maintain a successful campaign and presence, you’ll need to become familiar with these types of media and how they work together.

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