Paid social media is the way of the present and the future. The idea that you have to pay sites like Facebook and Twitter to show your content is not going anywhere. How can your school get started with paid advertising on social media? Here are three steps we learned at the Inbound conference to…Read More
Social media can be a major driver in getting your prospective students to take action and reach out to your school. They may not be filling out a form directly on Twitter (yet!) but tweets that include your school’s name and mention your brand can have a major impact on what action your prospects take…Read More
Each year there’s a lot of talk about Super Bowl ads before and after the big game. But as more people shift from television to mobile devices, are un-targeted television ads the best way for advertisers to spend their money? Or are social media ads the way to go for a fraction of the cost? This year a 30-second ad during the Super Bowl will cost advertisers $4 million. Social media ads can be targeted and are a fraction of the price!Read More
Your school’s presence on social media is essential, but if you’re not following social media best practices you could be making a fool out of your college’s image! We had the opportunity to attend Inbound 2013 in Boston this week where we listened to Ben Grossman speak about social best practices from the best brands of 2013.Read More
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