What Do Cupcakes Have to Do With Social Media?

Effective Student Marketing team members Cassie Viau and Andy Kelley attended the California Association of Private Postsecondary Schools (CAPPS) 30th Annual Conference last week in Monterey, California. The conference was a great chance for our team to meet with representatives from the many schools in California and share our knowledge through our breakout session presentation…

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3 Steps to Create Paid Social Media Campaigns

Paid social media is the way of the present and the future. The idea that you have to pay sites like Facebook and Twitter to show your content is not going anywhere. How can your school get started with paid advertising on social media? Here are three steps  we learned at the Inbound conference to…

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Social Media + Customer Service = Winning Combination

Members of the Effective Student Marketing team were lucky enough to attend Expion’s Social Summit a few weeks ago, where we heard from the marketing agencies and marketing staff of major brands and companies. A big theme our team took away was that social media and customer service go hand in hand. It may seem…

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Dos and Don’ts of a Successful Social Media Contest

Running a social media contest can be a great way to boost engagement on your Facebook, Twitter, Instagram, or other social media channels. Contests get your current fans involved, draw in new audience members, and boost brand awareness online. Before you dive into hosting a social media contest for your school, remember these dos and…

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How To Use Facebook Advertising For Your School

If your school is using Facebook to engage with prospective students, current students, and graduates, you’ve probably noticed a major drop off in engagement on your posts. If it seems like no one sees your content, that’s probably because they’re not! Facebook’s organic reach has been dropping steadily, which means your posts aren’t showing up…

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