3 Important Pay-Per-Click Advertising Updates from Google’s Q1 Recap

As Google Partners, we’re always learning about the latest search trends from the search engine giant. Each quarter, we’re invited to listen and learn with Google to find out how the education industry in particular is impacted by search trends. We use that information to modify our strategies and campaigns, ensuring our clients are at…

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#BtheG – Bridging the Gap 2014 at Suffolk University

As a marketing company on the outskirts of Boston, we’re lucky to be located right near some of the best colleges and universities in the country, along with some pretty popular, major advertising agencies. The Bridging the Gap conference hosted by the marketing department at Suffolk University blends those two worlds into a one day…

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Social Media Trends: The Next Big Thing

Before the New Year hit, there were many different social media predictions for the year to come. Now that we’re into the second month of the year, we’re noticing some of these predictions have become social media trends. MagicLogix put together the infographic below, pointing out some of the major social media trends. Here are…

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What is Content Marketing and how is it Different than Copywriting?

Content marketing and copywriting are often confused to be the same, but they’re not. Because they’re used in the same context a lot of the time, this tends to cause confusion. The difference between content marketing and copywriting seems straightforward, however it can begin to get confusing as you put your marketing plan together.

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Video Content: 3 Reasons it’s Not Working

Video content is an important part of your school’s social media marketing and blogging strategy. Adding video content to your editorial calendar and website helps to build your online community and brand awareness. It also helps to tell your school’s story in a way that a written story can’t. Have you been creating videos but notice that they’re not working the way you anticipated?

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