Most of your prospective students are focused on the end goal of their education: a new career or a promotion. A great way of selling the career-focused education that your school offers is to tell the stories of your alumni who have successfully started new careers in their fields of study. Your graduates will always be some of your school’s best resources when it comes to content marketing!Read More
Declining demand and increasing competition have been impacting enrollments. Last year, 9 out of 10 prospective students entered the research stage not knowing where they were going to apply. This year, 8 out of 10 prospective students don’t know which school they want to attend. Because the pool of competition is getting smaller, it’s essential that your school is connecting with prospective students on a personal level by letting them know what you can offer them and how your program is unique.Read More
Recently there’s been huge growth in online video consumption! This makes for a great opportunity for professionals in the higher education industry. Online videos are a fun, interactive way of attracting and engaging with new groups of prospective students. But because it’s a crowded market place, your videos need to be optimized in order to maximize their value and guarantee people are watching them. Here are three tips on how to do this.Read More
Since Pinterest started it has been a hot topic of conversation for businesses who are trying to figure out how to use it for their marketing. Recently, Pinterest made big headway on becoming a part of every company’s social media marketing plan by offering analytics to Pinterest Business Account users.
Marketers worldwide took an excited leap for joy, but are these analytics really offering us anything worthwhile? We took a peek at how you can start seeing analytics for your school on Pinterest and what the numbers actually mean.Read More
Online video is a powerful way of telling your school’s story to new prospective students. The Effective Student Marketing team attended the Google Think Education conference in New York City last week, where we learned that prospects are 83% more likely to consider a school after watching a video. Here are some ideas for online videos that would interest your prospects and increase their chances of enrolling.Read More
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