Dos and Don’ts of a Successful Social Media Contest

Running a social media contest can be a great way to boost engagement on your Facebook, Twitter, Instagram, or other social media channels. Contests get your current fans involved, draw in new audience members, and boost brand awareness online. Before you dive into hosting a social media contest for your school, remember these dos and…

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How To Use Facebook Advertising For Your School

If your school is using Facebook to engage with prospective students, current students, and graduates, you’ve probably noticed a major drop off in engagement on your posts. If it seems like no one sees your content, that’s probably because they’re not! Facebook’s organic reach has been dropping steadily, which means your posts aren’t showing up…

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Local Campus Content Impacts Engagement on Social Media

Social media can be a great way to build an online community and get prospects, students, and graduates to connect with your school. But that online community needs to be a reflection and extension of the community you’ve already built at your physical campus locations. We compared the social media engagement of local, campus content…

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The CEO and Marketing Partnership

Do you want to increase student enrollment and retention? Then it’s time to work more closely with your marketing department! According to the 2014 State of Marketing Measurement Survey Report, more CEOs than ever before understand this basic premise. Some 75 percent of marketing respondents said that their CEOs are now either “totally” or “significantly…

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3 Important Pay-Per-Click Advertising Updates from Google’s Q1 Recap

As Google Partners, we’re always learning about the latest search trends from the search engine giant. Each quarter, we’re invited to listen and learn with Google to find out how the education industry in particular is impacted by search trends. We use that information to modify our strategies and campaigns, ensuring our clients are at…

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