Joel sets the tone for our entire organization to make certain that we offer our clients creative and effective integrated digital marketing services that will meet their needs and exceed their expectations. He likes to say that he’s channel agonistic. He doesn’t pledge allegiance to any singular digital platform. Instead he urges us to look at all our clients and their students as individuals, with qualities and challenges that are uniquely theirs. His overriding philosophy is to produce better results with less spend by examining data, eliminating waste and reaching quality prospects wherever they roam on the internet in the most efficient way possible.
Joel has been in digital marketing since its inception and has worked on both the agency and client sides. He comes to Effective Student Marketing most recently from AMP Agency, where, as Sr. VP of Integrated Media and E-Commerce, he worked with such clients as Hasbro, Philips Healthcare, Samsung and Iron Mountain. He also had his own agency for seven years, where he honed his account management and client service skills to perfection.
Joel lives in Merrimack with his wife, three children and two dogs. When he’s not advocating for our clients, he’s usually on a field or a court. He plays indoor soccer and coaches his kids in the sport of the season.