Our Student Recruitment Marketing Strategies Include Search Engine Marketing
Our student recruitment marketing services get you found online.
Your school might have a great website, but what does it matter if people aren’t seeing it?
Nearly 90% of new traffic to sites comes from search engines. Without an effective search engine marketing strategy, your school could be losing prospective students to your competitors.
We work with you to build an integrated search engine marketing campaign as part of your student recruitment marketing. We will increase your school’s visibility, reach untouched prospective students, and reduce your cost per lead.
See how our competitive advantages can improve your search engine marketing.
We take a highly effective integrated approach to search engine marketing. We weave Pay Per Click advertising (PPC), Search Engine Optimization (SEO) and social media into the same student recruitment marketing plan to dominate the search engine results pages.
This synergy creates higher click-through-rates and better branding for your school. Our skilled team keeps us on top of the ever changing opportunities and challenges of search marketing.
Search engine marketing has become a necessity for any school to survive.
Our search engine marketing services include:
Pay Per Click Advertising
Pay Per Click (PPC) ads are the most clicked on form of digital advertising.
With PPC, you have the ability to reach the kind of prospective students you want to reach by bidding on keywords specific to your school, its programs, and its locations.
By creating customized landing pages for your PPC ads, you’ll improve your conversion rates and your return on investment.
Let Effective Student Marketing launch, customize, and track your PPC campaign, and you’ll see the benefits immediately.
Search Engine Optimization
Search Engine Optimization is the process of making adjustments to your school’s website to make it rank higher naturally on major search engine like Google, Bing, and Yahoo.
Not only will SEO increase the traffic to your site, but it will also increase your conversion rates by making it easier for prospective students to find the information they’re looking for.
Get your free consultation to see how we can optimize your school’s site to increase your traffic and conversions.