Transcript from #HigherEdChat 2/16/11: Student Retention and Social Media
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All times are Pacific Time (via WTHashtag)

9:03 pm EffectiveBizDev: Welcome to #HigherEdChat February 16, 2011!! Let’s take a few for introductions :-D
9:03 pm EffectiveBizDev: @CelsiusMI Yay!!! So excited to have you back in actions :-D #higheredchat
9:05 pm CelsiusMI: Hi #higheredchat – Name: Christina | Company: Celsius Marketing | Marketing & Advertising for members of the #4profit #highered industry :)
9:05 pm eeegeee: #HigherEdChat starts now! Follow @EffectiveBizDev to join in ;-D
9:05 pm EffectiveBizDev: @CelsiusMI anddd now I know your name is Christina! #higheredchat
9:06 pm CelsiusMI: Well, Thank you :) Glad to make it … Finally, right?! RT @EffectiveBizDev Yay!!! So excited to have you back in actions :-D #higheredchat
9:06 pm AntonelliOhio: iFive #higheredchat! Would love to share this link via @nprnews about the topic to start the chat! http://n.pr/hK3fMm
9:06 pm EffectiveBizDev: Say “hi” if you’re here! Still letting people trickle in with introductions! #higheredchat
9:07 pm EffectiveBizDev: RT @AntonelliOhio: iFive #higheredchat! Would love to share this link via @nprnews about the topic to start the chat! http://n.pr/hK3fMm
9:07 pm EffectiveBizDev: Hi @AntonelliOhio!! So awesome!! This is perfect! Thank you for sharing!! >> http://n.pr/hK3fMm via @nprnews #higheredchat
9:08 pm CelsiusMI: @cuferg Hi friend!! Will you be able to join us for #higheredchat ?! Going on now… just wanted to send you a quick reminder :)
9:08 pm CarterRuss: Checking in for #HigherEdChat UMass Dartmouth senior
9:08 pm EffectiveBizDev: @CarterRuss Hey Hey!! Glad you could make it :) #higheredchat
9:09 pm campusbound: RT @EffectiveBizDev: Welcome to #HigherEdChat February 16, 2011! Let’s take a few for introductions :-D .. Hello! Fuji from Campus Bound
9:09 pm CelsiusMI: Hi @CarterRuss Nice to tweet you at #higheredchat today :)
9:09 pm EffectiveBizDev: @campusbound Hi!!! Are you joining us?? #higheredchat
9:10 pm EffectiveBizDev:

Can Social Networking Keep Students In School? | http://t.co/LggkjPX #higheredchat via @antonelliohio
9:10 pm CelsiusMI: Hi @CampusBound aka Fuji :) Nice to tweet you today at #higheredchat
9:10 pm EffectiveBizDev: Few more minutes for intros! How was everyone’s V-day?/ :) #higheredchat
9:11 pm Ja_nine_Harris: multitasking but checking in for today’s #higheredchat – Freshman Academic Advisor at Long Island University !
9:11 pm CarterRuss: @CelsiusMI you as well, look forward to some good conversation #HigherEdChat
9:11 pm EffectiveBizDev: @Ja_nine_Harris So great!! Thank you for joining us :) #higheredchat
9:11 pm AntonelliOhio: @EffectiveBizDev Happy to share link for #higheredchat – loved opening up email with that link from our Dean of Students!
9:12 pm EffectiveBizDev: @AntonelliOhio Perfect timing, huh!? #higheredchat
9:12 pm campusbound: RT @CelsiusMI: Hi @CampusBound aka Fuji :) Nice to tweet you today at #higheredchat Tweet mutual!..although tweetgrid acting badly…
9:13 pm EffectiveBizDev: @CelsiusMI ugh tweetgrid bad, tweetchat bad… 4pm is not a good time for APIs! #higheredchat
9:14 pm EffectiveBizDev: Just remember: Questions will be asked “Q1, etc” Answer in the form of “A1, etc” and remember to include #higheredchat so we can all see :)
9:15 pm EffectiveBizDev: Ok, let’s go ahead and start: Student Retention in Social Media! #higheredchat
9:15 pm CelsiusMI: @AntonelliOhio Thanks for sharing that article!! Good stuff. I just posted it to our FB page HERE -> facebook.com/CelsiusMI #higheredchat
9:15 pm CelsiusMI: @HarrisonColl You should join the #higheredchat conversation… Going on now if you are free :)
9:16 pm UB_Alli: Hi everyone, jumping in a little late, sorry! My first #higheredchat
9:17 pm EffectiveBizDev: SYRACUSE STUDY STATES THAT STUDENTS R MORE LIKELY TO PERSIST & GRADUATE IF SCHOOL PROVIDES ACADEMIC, SOCIAL & PERSONAL SUPPORT #higheredchat
9:17 pm CelsiusMI: That is so true.. RT @EffectiveBizDev ugh tweetgrid bad, tweetchat bad… 4pm is not a good time for APIs! #higheredchat
9:17 pm EffectiveBizDev:

Q1: WHAT ARE YOU DOING TO ENSURE STUDENTS GET ACADEMIC, SOCIAL, AND PERSONAL SUPPORT?? #higheredchat
9:17 pm EffectiveBizDev: @UB_Alli Hi Alli – just in time! So glad you could join us!! #higheredchat
9:18 pm CelsiusMI: Welcome to #higheredchat @UB_Alli – The crowd is friendly and the conversation has just started :-D
9:18 pm AntonelliOhio: @CelsiusMI Glad you could share it – happy the subject is top of mind too! #higheredchat
9:19 pm EffectiveBizDev: @CelsiusMI @UB_Alli True that, sista! #higheredchat
9:19 pm EffectiveBizDev: Q1: WHAT ARE YOU DOING TO ENSURE STUDENTS GET THIS ACADEMIC, SOCIAL, AND PERSONAL SUPPORT?? #higheredchat
9:19 pm CarterRuss: A1. At @umassd we have plenty of services 4 help they just arent broadcast to our students especially not well updated thru SM #HigherEdChat
9:20 pm CelsiusMI: A1: Replying to students comments PUBLICALLY on the page. If one person has the question/comment there has GOT to be another #higheredchat
9:20 pm EffectiveBizDev:

ALSO- WHAT CAN WE DO AS MARKETERS TO HELP WITH STUDENT RETENTION VIA ACADEMIC, SOCIAL, PERSONAL SUPPORT? #higheredchat
9:21 pm EffectiveBizDev: @CelsiusMI Absolutely! Acknowledging there’s a “problem” or concern could reassure the student! #higheredchat
9:21 pm campusbound: A1 I encourage HS students to check out support systems at the colleges they are considering #higheredchat
9:21 pm CarterRuss: @CelsiusMI Agreed, most people are just to shy to voice their opinion/comment/concern #HigherEdChat
9:21 pm Ja_nine_Harris: A1 – starting at ori we let students know about ALL the services available; we try & program based on stu’s needs. #higheredchat
9:21 pm EffectiveBizDev: @CarterRuss Would you be more inclined to use the services if they were promoted/broadcasted? #higheredchat
9:22 pm UB_Alli: @CelsiusMI That’s a great point! Answering questions publicly will also help students who are too shy to ask #higheredchat
9:22 pm EffectiveBizDev: @Ja_nine_Harris What do you think the biggest reason for drop-out is? #higheredchat
9:23 pm AntonelliOhio: A1: Agree w/ @CelsiusMI – also we updating SM w/ more student work and give kudos where they are due. Ex: http://bit.ly/ecEFDg #higheredchat
9:23 pm EffectiveBizDev: RT @UB_Alli: @CelsiusMI That’s a great point! Answering questions publicly will also help students who are too shy to ask #higheredchat
9:23 pm campusbound: A1 College support systems can be counseling, activities, sports & LD services #higheredchat
9:23 pm CelsiusMI: A1 #higheredchat Recently cold weather caused school closings 4 a client of ours. Posting when school is closed in a central location HELPS!
9:24 pm CarterRuss: A1. I think SM is the fastest way 2 reach students & if they see it being used they will use it (insert Field of Dreams Quote) #HigherEdChat
9:24 pm EffectiveBizDev: All this talk about social media leads me to our next question! #higheredchat
9:24 pm EffectiveBizDev: @campusbound Sports is a good one I tend to forget! #higheredchat
9:25 pm EffectiveBizDev:

Q2: DO SOCIAL NETOWRKS PLAY A ROLE IN YOUR SCHOOL’S COMMUNITY TO RETAIN STUDENTS? HOW/WHY NOT? #higheredchat
9:25 pm Ja_nine_Harris: @EffectiveBizDev for a lot of stu, comes down to, life event or $$ – new msu study confirms http://news.msu.edu/story/8930/ #higheredchat
9:25 pm CarterRuss: @EffectiveBizDev Yes, especially if they make it known early on (ie orientation) emails are sent but not taken seriously #HigherEdChat
9:25 pm CelsiusMI: @AntonelliOhio SM is DEF the platform to brag about how awesome ur students are & students really appreciate it too! #higheredchat
9:26 pm campusbound: RT @EffectiveBizDev: @campusbound Sports is a good one I tend to forget! #higheredchat Coaches R often the 1st line of retention defense
9:26 pm EffectiveBizDev: @Ja_nine_Harris This is also an awesome article! I think financial aid is huge! #higheredchat re: http://news.msu.edu/story/8930/
9:26 pm CarterRuss: RT @CelsiusMI: @AntonelliOhio SM is DEF the platform to brag about how awesome ur students are & students really appreciate it too! #higheredchat
9:26 pm CelsiusMI: BTW… @AntonelliOhio Very Cool Shamrock Shuffle Post :) You’ve got some very talented students #higheredchat
9:27 pm EffectiveBizDev: RT @campusbound: RT @EffectiveBizDev: @campusbound Sports is a good one I tend to forget! #higheredchat Coaches R often the 1st line of retention defense
9:27 pm EffectiveBizDev: *NETWORKS #higheredchat
9:28 pm CarterRuss: A2. A school’s SM pages should be basically a “trophy” wall where future students can see why they should pick the school. #HigherEdChat
9:28 pm EffectiveBizDev: Q2: DO SOCIAL NETWORKS PLAY A ROLE IN YOUR SCHOOL’S COMMUNITY TO RETAIN STUDENTS? HOW/WHY NOT? #higheredchat
9:29 pm EffectiveBizDev: @CarterRuss Def! But, what about once the student in enrolled – how is SM used to help keep them there/if they have doubts #higheredchat
9:30 pm CelsiusMI: A2 – With recent government regulations, I think ALL schools are focusing on retention and SM is a tool that will help 4sure!! #higheredchat
9:30 pm CarterRuss: @EffectiveBizDev I think this is where clubs/organizations should come in with their SM with recruiting for involvement #HigherEdChat
9:31 pm EffectiveBizDev: A2: Like @CelsiusMI mentioned, acknowledging studs/alumni/even prospects can help w/ retention. A lot of studs think no1 cares #higheredchat
9:31 pm AntonelliOhio: @CarterRuss uses “trophy”; I like to call it “fridge” same concept but very true! #higheredchat
9:31 pm EffectiveBizDev: RT @CarterRuss: @EffectiveBizDev I think this is where clubs/organizations should come in with their SM with recruiting for involvement #HigherEdChat
9:32 pm EffectiveBizDev: What about Email vs. Social Media? #higheredchat
9:32 pm EffectiveBizDev: @AntonelliOhio @CarterRuss hahaha like a fridge with a big “A+” on it! #higheredchat
9:33 pm EffectiveBizDev:

Q3: IF YOU ARE USING SOCIAL MEDIA AS AN OUTREACH TO STUDENTS, HOW DO YOU USE IT EFFECTIVELY? #higheredchat
9:34 pm CarterRuss: @EffectiveBizDev @AntonelliOhio Well we would hope it would be an A+ or someone probably just got in trouble #HigherEdChat
9:35 pm CelsiusMI: Emails change. Students get new 1s and forget about old 1s. I don’t think NE1 would take down a SM pg 2 create a new one #higheredchat
9:35 pm EffectiveBizDev: @AntonelliOhio in the article u shared w/ us, http://t.co/LiBEWY1, they mention SM can only work if the students work with it? #higheredchat
9:35 pm AntonelliOhio: Q3: Think SM can be a great tool to introduce through Admissions to get to know the school/programs. #higheredchat
9:35 pm CarterRuss: A3. I think to be used effectively it should be constantly monitored and always reach out #HigherEdChat
9:36 pm CarterRuss: RT @CelsiusMI: Emails change. Students get new 1s and forget about old 1s. I don’t think NE1 would take down a SM pg 2 create a new one #higheredchat
9:36 pm AntonelliOhio: @EffectiveBizDev fully agree students have to want to work with SM, that is where content is king (pardon the phrase) #higheredchat
9:37 pm EffectiveBizDev: RT @CarterRuss: A3. I think to be used effectively it should be constantly monitored and always reach out #HigherEdChat
9:38 pm EffectiveBizDev:

WHAT ABOUT LINKEDIN AND RETENTION? WHAT OTHER DEPTS. CAN INTERTWINE? #higheredchat
9:39 pm CelsiusMI: A3 Career Services posts SOME info about job openings which users find extremely helpful- If interested they request MORE info #higheredchat
9:39 pm EffectiveBizDev: @CelsiusMI Exactly my thoughts! #higheredchat
9:39 pm KyBedard: A3 Build relationships before students set foot on campus?bring students together around common interest? #higheredchat
9:40 pm EffectiveBizDev:

WHAT ABOUT ADVISING? DO YOU THINK ADVISERS SHOULD BE UTILIZING SOCIAL MEDIA? #higheredchat
9:40 pm EffectiveBizDev: RT @KyBedard: A3 Build relationships before students set foot on campus?bring students together around common interest? #higheredchat
9:40 pm jeannieborin: Do colleges reveal retention rates when recruiting students? #higheredchat
9:41 pm EffectiveBizDev: @KyBedard SUCH a great point, Kyle! I met all my friend (to THIS day) via Facebook even before orientation! #higheredchat
9:41 pm EffectiveBizDev: @jeannieborin Good question! #higheredchat
9:41 pm EffectiveBizDev: RT @jeannieborin: Do colleges reveal retention rates when recruiting students? #higheredchat
9:41 pm CelsiusMI: @KyBedard Hi Friend! Good to see you at #higheredchat :)
9:41 pm EffectiveBizDev:

Should advisers be looking for early warning signs?? #higheredchat
9:42 pm jeannieborin: How can colleges interest students without being too much of a marketeer? #higheredchat
9:42 pm KyBedard: @CarterRuss A3 good point. Instantly give students personalized answers to needs and issues #higheredchat
9:43 pm CelsiusMI: @Jeannieborin I believe it is required, but it all depends on the accrediting body #higheredchat
9:43 pm campusbound: A2 Joining clubs, activities & sports KEY to college retention. SM can help students become involved #higheredchat
9:43 pm EffectiveBizDev: @jeannieborin I mean, I think mktg is the big picture, but a school’s reputation speaks for itself! #higheredchat
9:43 pm KyBedard: wow!! RT @EffectiveBizDev SUCH a great point, Kyle! I met all my friend (to THIS day) via Facebook even before orientation! #higheredchat
9:43 pm campusbound: A2 Student Facebook connected to their family helps…because family should be encouraging student to succeed #higheredchat
9:43 pm CarterRuss: @EffectiveBizDev @jeannieborin I think I’ve seen transfer rates on college info websites but not on the schools site #HigherEdChat
9:43 pm EffectiveBizDev: @KyBedard When FB was less sketchy, you could look up your class rosters and ppl in your dorms (remember that?) #higheredchat
9:44 pm KyBedard: @CelsiusMI you too! Been awhile and now reconnecting in #higheredchat
9:45 pm EffectiveBizDev:

Q4: DO ALUMNI PLAY A ROLE IN STUDENT RETENTION AT ALL? IE: MENTORING, AMBASSADORS, ETC. #higheredchat
9:45 pm jeannieborin: @effectivebizdev school reputations can vary from year to year – a negative incident can be a significant setback #higheredchat
9:45 pm EffectiveBizDev: @KyBedard @CelsiusMI booyaaa! :-D I love it! #higheredchat
9:46 pm Ja_nine_Harris: re:advising SM gets tricky with advising because stud’s situations can be so different – advice for 1 stud wont work for other #higheredchat
9:46 pm EffectiveBizDev: @jeannieborin SO true as well! Which is y schools need to take control of their reps (via social networks, blogs, forums, etc) #higheredchat
9:46 pm KyBedard: @EffectiveBizDev Yes, the original intent behind facebook. #higheredchat
9:47 pm CarterRuss: A4. Definitely, especially bc it is easily to find high school friends who went to that college and they can easily converse #HigherEdChat
9:47 pm EffectiveBizDev: @Ja_nine_Harris What abt looking for early warning signs of money probs or not enjoying their time at the school? #higheredchat re; advicing
9:47 pm EffectiveBizDev: @KyBedard Exactoo #higheredchat
9:47 pm AntonelliOhio: Q4: In addition to alumni relationships, celebrating their success is huge as well #higheredchat
9:47 pm EffectiveBizDev: RT @AntonelliOhio: Q4: In addition to alumni relationships, celebrating their success is huge as well #higheredchat
9:48 pm kytaylor88: A4: I haven’t seen alumni from #umassd playing a part in retention. If they do, they have low visibility #higheredchat
9:48 pm CelsiusMI: Being pulled away from #higheredchat | Great Conversation Today!! Hope to catch up on the transcript later. Thanks All :-D
9:48 pm Ja_nine_Harris: re: A2 family connectivity – can be a bad thing in relation to student’s creating own identity. #higheredchat
9:48 pm EffectiveBizDev: I like the idea of having a “student ambassador” that is there in a current students time of need, ie: “u will get thru this” #higheredchat
9:49 pm KyBedard: Does #SM influence institution’s look, feel,brand and language? #higheredchat
9:49 pm jeannieborin: Is there a measure of how alumni impact retention? #higheredchat
9:49 pm EffectiveBizDev: @Ja_nine_Harris Yeah, I’m sure @patpalermo (my real life mom) wouldn’t like to see my FB while in school… #higheredchat
9:50 pm EffectiveBizDev: @KyBedard Absolutely! SM = Reputation. #higheredchat
9:50 pm KyBedard: what did I say? RT @CelsiusMI Being pulled away from #higheredchat | Great Conversation Today!! Hope to catch up on the transcript later.
9:50 pm kytaylor88: A4: There is definitely a large opportunity for alumni to get involved, give insight to their own experiences #higheredchat
9:50 pm EffectiveBizDev: RT @jeannieborin: Is there a measure of how alumni impact retention? #higheredchat
9:50 pm campusbound: RT @SpenceAlmighty: @EffectiveBizDev A4Yes because if someone reaches a high level of success…do not forget to add hashtag #higheredchat
9:51 pm EffectiveBizDev:

OPEN MIC TIME! WHAT’S IN THE FUTURE FOR STUD RETENTION? TECH? NON-TECH? #higheredchat
9:51 pm CarterRuss: @KyBedard for sure, the google era promotes this, undecided about something you google it & top 3 are usually the website & SM #HigherEdChat
9:51 pm EffectiveBizDev: @KyBedard @CelsiusMI Thanks for joining, girly!! Good to have you back! Sorry Kyle scared u off! #higheredchat
9:51 pm EffectiveBizDev: RT @kytaylor88: A4: There is definitely a large opportunity for alumni to get involved, give insight to their own experiences #higheredchat
9:52 pm EffectiveBizDev: @kytaylor88 Yes, yes! I agree! #higheredchat
9:53 pm jeannieborin: @EffectiveBizDev Tech is most def in the picture…tablets, smartphones & applications sprouting daily #higheredchat
9:53 pm EffectiveBizDev: WHAT’S IN THE FUTURE FOR STUDENT RETENTION? TECH? NON-TECH? #higheredchat
9:53 pm KyBedard: LOL RT @EffectiveBizDev Thanks for joining, girly!! Good to have you back! Sorry Kyle scared u off! #higheredchat
9:53 pm EffectiveBizDev: RT @jeannieborin: @EffectiveBizDev Tech is most def in the picture…tablets, smartphones & applications sprouting daily #higheredchat
9:54 pm EffectiveBizDev: @jeannieborin I was going to bring up mobile mktg and student retention – opting into txt msg at orientation, etc #higheredchat
9:55 pm EffectiveBizDev:

Join the #HigherEdChat LinkedIn Grp: http://ht.ly/3Xt8o & Request topics for future chats: http://ht.ly/3Xt8phighered #
9:55 pm EffectiveBizDev: Thanks so much to everyone for joining us for #higheredchat! Please spread the word, every Weds. @ 4pmET! :-D
9:55 pm AntonelliOhio: At the heart of all retention should be IRL relationships – tech can only go so far. #higheredchat
9:55 pm EffectiveBizDev: Tweet/DM/Fbook me anytime to suggest topics for a future #higheredchat as well!
9:56 pm KyBedard: @EffectiveBizDev @carterRuss Have u seen colleges R promoting klout scores?Does that influence traffic + higher web activity? #higheredchat
9:56 pm KyBedard: @EffectiveBizDev I didnt know @CelsiusMI was a girly lol #Higheredchat
9:56 pm EffectiveBizDev: @AntonelliOhio I definitely agree w/ IRL! There NEEDS to be that sense of ‘someone cares’ #higheredchat
9:57 pm jeannieborin: Contact with any new developments, programs at your colleges – glad to find this chat www.college-connections.com #higheredchat
9:57 pm EffectiveBizDev: @KyBedard @carterRuss Like I always say, “Klout, Shmout” – I don’t believe in those scores (even tho mines gone up) #higheredchat
9:58 pm EffectiveBizDev: @jeannieborin How’d you find us? So happy you could join! Please spread the word :) #higheredchat
9:58 pm campusbound: @effectivebizdev Thanks for hosting such a good chat! Campus Bound www.campusbound.com #higheredchat
9:59 pm EffectiveBizDev: @campusbound Thanks for joining us!! :) #higheredchat
9:59 pm CarterRuss: @EffectiveBizDev @KyBedard Never heard of a Klout Score till now lol so I would say for my audience it hasn’t been promoted #HigherEdChat
10:00 pm AntonelliOhio: Thanks to everyone at #higheredchat for a great session. Also, just noticed that I need to learn to answer q’s correctly! Doh!
10:00 pm EffectiveBizDev: @CarterRuss @KyBedard hahah see! #higheredchat
10:01 pm EffectiveBizDev: @AntonelliOhio No worries!! Thanks again for the article and joining us as always :-D #higheredchat
10:01 pm EffectiveBizDev: THANKS AGAIN EVERYONE!!!! #higheredchat
10:11 pm qualitydegrees: RT @CollegeBoundNet: RT @EffectiveBizDev: Who’s coming to #higheredchat today at 4pmET?? #highered #edutech #4profit
11:53 pm Leads360: RT @EffectiveBizDev: #HigherEdChat today at 4pmET! @cuferg @PamMktgNut @KyBedard @jcatrino (+ the new baby?) @HigherEdMktg @laya_malka @Leads360 @HigherEdDigital

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