Facebook Hashtags: Study Shows they’re Not Increasing Engagement

Facebook hashtags were made clickable on the social media site starting on June 12th, introducing a way for users to search for content and brands to organize their content. Recently, Simply Measured analyzed Facebook activity of the Top 100 brands (Interbrand 100 brands) in the world and found that 20 percent of them are using hashtags. They…

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4 Steps For Making a Blog Editorial Calendar

By getting your current students and staff involved, you can create a comprehensive blog that will attract more prospective students to your school’s website. The problem with getting more people involved with your blog becomes how to manage these contributors and their assignments. Creating a blog editorial calendar will help you manage your team members, produce high quality blog content, and get the best results.

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Types of Media Defined: Paid, Earned, & Owned

There are three types of media in marketing that are important to understand: Paid, earned, and owned. In order for your school’s marketing department to execute and maintain a successful campaign and presence, you’ll need to become familiar with these types of media and how they work together.

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3 Steps For Creating an Infographic That Gets Your School Inquiries

Infographics are a great way of turning a large amount of useful data into something that’s easy to understand for your students, graduates, and prospects. They can attract new viewers to your website and, if done correctly, help those viewers convert into leads for your school. The more useful and informative your infographic is, the more likely it will be shared online, which translates into even more viewers and leads!

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Social Media Posts: When to Remove the Negative

When a student or graduate leaves a negative social media post or comment on your school’s page on Facebook it can be tempting to delete it. As social media developed more over the past few years it turned into a live customer service platform. Responding to negative posts and comments has continued to be used as an opportunity to show authenticity. But sometimes those negative social media posts and comments go too far. Each negative post and comment is evaluated on a situation by situation basis to determine if they should be responded to or deleted.

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