How to Format a Facebook Post Blueprint [INFOGRAPHIC]

Have you ever wondered how to format a Facebook post that’s actually going to drive engagement, such as “likes,” comments, and shares? Sure everyone knows how to post to Facebook, but there is a strategy behind successful posts!

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Survey Reveals How To Upgrade Your School’s Career Services

A new survey from the Association of American Colleges and Universities found that today’s employers are more interested in a candidate’s critical thinking and problem solving skills than their college major. The findings in this report can serve as valuable feedback for your school’s academic curriculum and career services department. If implemented correctly, it could even benefit your school’s student lead generation strategy!

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Google AdWords Definitions: A PPC Glossary of Common Terms [infographic]

We know the world of pay per click advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!

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5 Tips For Writing SEO-Friendly Blog Posts

Did you know that you can significantly increase the traffic to your school’s website (and therefore your leads) by taking a few extra steps and making your blog posts search engine friendly? Search engines are constantly updating the way they calculate results, in hopes of giving the best, most personalized results to the person searching. Today’s SEO is less about keyword stuffing and more about writing quality content that people naturally want to consume and share.

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Social Media Advice for Schools: What You Should Ignore

There’s a lot of social media advice on the internet, which sometimes makes it difficult to determine what you should believe compared to what you should ignore. The Effective Student Marketing team has a lot of experience running social media campaigns for schools. We’re here to inform you of some of the worst social media advice we’ve come across.

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