Instagram Ads: 3 Tips for Schools

You may have noticed ads in your Instagram photo stream, and if you haven’t yet, you soon will! Instagram ads have been introduced slowly, allowing users to hide any non-relevant ads from their stream and provide feedback.

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Own Your Brand

People are passionate about their brands. Whether your product is a soft drink or a school, your brand is the most powerful weapon in your marketing arsenal. It needs to be fiercely guarded. Back in the late 70s/early 80s, Pepsi staged a direct frontal assault on cola giant Coca Cola. Using a blind taste test,…

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Marketing Statistics that Will Drive 2014

The year is almost over, so if your school hasn’t started focusing on some of the key marketing statistics that will drive 2014, then you need to immediately!

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Geo-tagging: Why to include it in your college recruitment strategies

Who doesn’t like to see huge spikes in traffic to their website, blog posts, Facebook Page and Twitter feeds? It’s good to know that some decided action you took attained verifiable results in the way of visits and engagement. And generating buzz around your brand is always a smart marketing strategy. However, you don’t just…

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Facebook Page Insights: What’s New?

Recently, Facebook rolled out enhanced Page Insights. According to Facebook, Page Insights are now more actionable, simple, and powerful, which allows page admins make more informed decisions on what they post and with their overall Facebook strategy. So, what’s new?

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