4 Ways To Improve Your School’s Email Marketing

A strategic email marketing campaign for your school is a great way to stay connected with your prospects who are on the fence trying to decide which college to enroll in. Creating targeted, personalized emails allows you to deliver valuable information straight to their inbox that could potentially persuade them to enroll. Here are four things you can do to improve the open rates and click-through-rates of your email marketing campaign and increase your return on investment.

Read More

When Not To Respond To Your School’s Negative Online Reviews

Believe it or not, negative online reviews are a great opportunity for your school! When you respond correctly, you’re proving to everyone online that you care about your students and you’re dedicated to improving the quality of your school. But not every negative review your school receives deserves a response. Here are four examples of when it’s best not to respond to your school’s negative online reviews.

Read More

Effective Student Marketing Attends Expion’s Smart Social Summit

On Wednesday, February 6 and Thursday, February 7 a few members of the Effective Student Marketing team ventured to Raleigh, North Carolina to attend Expion’s Smart Social Summit. The team had the opportunity to listen to marketing professionals from agencies and brands such as Oreo, Coca-Cola, Hilton Worldwide, H&R Block, The Home Depot, Texas Roadhouse, Kraft Foods, 360i Agency, Altimeter Group, and more!

Read More

4 Ways Career Services Can Use Infographics for Job Placement Assistance

Infographics can be a very useful resource for your school’s career services staff to use to offer job placement assistance to graduates. There are a lot of great infographics out there on the Internet that cater specifically to people that are job-hunting. In addition to the resume assistance, mock interviews, and other job placement assistance your career services staff provides to graduates, your school needs to provide online resources to work parallel with what is being offered at the campus level.

Read More
Page 30 of 68 « 293031 »