Enhanced Campaigns: Will Mobile keywords perform like their Desktop counterparts?

Since the launch of mobile advertising, Google has said it is best practice to separate Desktop from Mobile traffic by creating two sets of campaigns. Now, with Enhanced campaigns, they’re taking that statement back entirely. What’s the problem with that you might ask? Well, grouping mobile and desktop together assumes that keywords perform the same…

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How To Use Your Graduates To Increase Your School’s Leads

Most of your prospective students are focused on the end goal of their education: a new career or a promotion. A great way of selling the career-focused education that your school offers is to tell the stories of your alumni who have successfully started new careers in their fields of study. Your graduates will always be some of your school’s best resources when it comes to content marketing!

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Before the Research Moment: Connect with Prospective Students at a Personal Level

Declining demand and increasing competition have been impacting enrollments. Last year, 9 out of 10 prospective students entered the research stage not knowing where they were going to apply. This year, 8 out of 10 prospective students don’t know which school they want to attend. Because the pool of competition is getting smaller, it’s essential that your school is connecting with prospective students on a personal level by letting them know what you can offer them and how your program is unique.

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3 Tricks to Get More From Your Top Pay-Per-Click Terms

The 80/20 rule applies to so many things in life, but in PPC it often feels more like the 98/2 rule. So many schools’ PPC campaigns thrive off just a handful of top-performing keywords. This can make testing nearly impossible as you’re often playing with the fate of the entire account if something goes awry….

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3 Tips For Optimizing Your School’s Online Videos

Recently there’s been huge growth in online video consumption! This makes for a great opportunity for professionals in the higher education industry. Online videos are a fun, interactive way of attracting and engaging with new groups of prospective students. But because it’s a crowded market place, your videos need to be optimized in order to maximize their value and guarantee people are watching them. Here are three tips on how to do this.

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