5 Myths About Facebook

There is a lot more to social media than Facebook, we all know that. But for schools, it’s nearly always the first step to a successful media campaign, and for good reason. That’s where your students are. Global stats on top social sites in March 2011: • Facebook 71% • Stumble Upon 16% • Twitter…

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    Statistics Your School’s Marketing Department Needs to Know

    Marketing has changed drastically over the past few years as social media sites and mobile technologies have turned into mainstream necessities. Today, there are still many schools that aren’t buying into this new type of marketing, which is referred to as inbound marketing. Inbound marketing is when your leads find your school; your school doesn’t…

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      Google’s Collateral Damage [INFOGRAPHIC]

      Have you ever wondered about how Google’s algorithm  shapes the web? Infographic by SEO Book -Lauren Share this!

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        Effective Student Marketing is Excited About Google AdWords New Blimp Ads!

        Today, Google announced that they will launch a new advertising format in May: Blimp Ads. Andy Kelley, President of Effective Student Marketing, was very eager to weigh in on Google’s innovative approach. “I am so excited about this new form of advertising from Google.  At first I was a bit nervous about this new medium. …

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          Generation Facebook & Transcript from #HigherEdChat 3/30/11

          As we stated in an earlier post, the world is obsessed with Facebook. Right now 31% of the people on Facebook are between the ages of 18-24. Even a low, but surprising 4%, are 65 and older! In our recent #HigherEdChat on March 30, 2011, we discussed Facebook in higher education. Students are now considered…

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