The Relationship Between Social Media and SEO

There are many suggestions that there is a relationship between social media and SEO. Although this has never been confirmed by Google or any other search engine, there are a number of ways that social media might be impacting SEO. The two have very different purposes but there is overlap as well.  How Social Media…

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How to Run A Successful Social Media Contest

Are you thinking of running a social media contest on your school’s social media sites? Social media contests are popping up everywhere and we want to make sure you’re doing everything you can to get the best results.

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Seasonal Marketing

Fall traditions may be ingrained in students from those very first days of kindergarten jitters to well past adolescence. While autumn represents back-to-school for a wide swath of the population, not everyone continues their educational pursuit along such a confined trajectory. And if postsecondary schools hope to use seasonal marketing to attract prospective students, they…

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How Colleges Can Use Tumblr

Are you wondering how colleges can use Tumblr? Or maybe you’re wondering what Tumblr is. Tumblr is a site that lets its users effortlessly share anything. According to Tumblr users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever they happen to be. Everything from colors to your theme’s HTML is customizable. Currently there are 140.4 million blogs, 63.4 billion posts, and 99,950,805 posts just today alone! And according to ComScore, 46.5 percent of Tumblr visitors are 18-34 years old.

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Telephone Consumer Protection Act (TCPA): Is Your School Prepared for the Changes? [INFOGRAPHIC]

Student recruitment at private sector colleges will be facing even more challenges under the 2013 updates to the Telephone Consumer Protection Act (TCPA) which go into effect on October 16, 2013.

Even before the changes, litigants had ramped up their lawsuits under the old act. According to estimates by litigant data company WebRecon LLC, TCPA related lawsuits saw a whopping 63 percent increase in 2012. And Telephone Consumer Protection Act (TCPA) awards remain a rare no-cap area of litigation. The sky’s the limit for perceived victims of overly aggressive marketers.

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