The Relationship Between College Students and Social Media: What Makes it So Influential?

Communication methods have been drastically changing over the past few years, so it’s no surprise that there’s a close relationship between college students and social media. Social media is the easiest and fastest way to communicate. But what makes social media so influential?

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How To Adapt Your School’s Social Media Plan & Dominate The Search Engines

The new trend in search is all about social! The more shares, “likes”, tweets, and +1s your school gets on social media sites, the higher your school’s site will rank on the major search engines. This mean you must adapt your school’s social media plan in order to dominate the search engine results and increase traffic to your website.

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3 Ways Your Admissions Department Can Use Social Media for Customer Service

Nowadays when a consumer has a question or an issue with a product or brand, they’re turning to social media for customer service. Whether it’s for help or to write a negative Facebook post, tweet, or review, it’s being done in a public manner. The same thing is true for prospective students, current students, and…

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4 Strategies for Student Retention

Students don’t enroll at your college with the intention of dropping out, but it happens. It’s important to create strategies for student retention to help keep your students in school from the time they enroll up until they graduate.

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4 Ways To Improve Your School’s Email Marketing

A strategic email marketing campaign for your school is a great way to stay connected with your prospects who are on the fence trying to decide which college to enroll in. Creating targeted, personalized emails allows you to deliver valuable information straight to their inbox that could potentially persuade them to enroll. Here are four things you can do to improve the open rates and click-through-rates of your email marketing campaign and increase your return on investment.

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