Context Marketing: How To Elevate Your Content to the Next Level!

Until very recently, having great content was seen as the most impactful technique to a successful marketing campaign. However, as technology and social media continue to evolve, so do the ways in which people respond to different marketing elements. In the year 2013, the average American consumer has an attention span of 8 seconds. Today, we not only need to attract an audience, but also make our message compelling enough to keep our target market focused where we want. How do we accomplish this? Through Context Marketing!

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Facebook Statistics as of Summer 2013 [infographic]

The Facebook statistics below shouldn’t come as a surprise to your school. These statistics keep growing and because of that, it’s important to update your school’s page on Facebook on a regular basis with useful content.

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Prospects are People: Tell Them a Story

The marketing era of Don Draper is a thing of the past. No longer can the prettiest ads and loudest voices gain a prospect’s attention. Marketing has evolved beyond interrupting people to shout tag lines at them; it has become an art form – the art of storytelling and connecting with prospects as people.

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5 Unique Steps to Combat Blogger’s Block

Merriam-Webster defines a blog as “a Web-site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.” Sounds pretty simple! So why do so many people stress about what topics, content or supporting data their blogs will include?

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The 20 Fastest Growing Occupations

With summer in our rearview mirror, we’re looking at the road ahead. And from our perspective at Effective Student Marketing, we see some seriously bright horizons. The economy is rebounding and job opportunities are expanding –at least for those who are properly trained.

At Effective Student Marketing, we partner with clients who are training today’s generation of workers. We understand that there is a direct connection between education and careers and are proud to be a part of the equation. Students need a solid education and proper training if they’re going to step into the wide open workforce.

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