Before the Research Moment: Connect with Prospective Students at a Personal Level

Declining demand and increasing competition have been impacting enrollments. Last year, 9 out of 10 prospective students entered the research stage not knowing where they were going to apply. This year, 8 out of 10 prospective students don’t know which school they want to attend. Because the pool of competition is getting smaller, it’s essential that your school is connecting with prospective students on a personal level by letting them know what you can offer them and how your program is unique.

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3 Tricks to Get More From Your Top Pay-Per-Click Terms

The 80/20 rule applies to so many things in life, but in PPC it often feels more like the 98/2 rule. So many schools’ PPC campaigns thrive off just a handful of top-performing keywords. This can make testing nearly impossible as you’re often playing with the fate of the entire account if something goes awry….

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3 Tips For Optimizing Your School’s Online Videos

Recently there’s been huge growth in online video consumption! This makes for a great opportunity for professionals in the higher education industry. Online videos are a fun, interactive way of attracting and engaging with new groups of prospective students. But because it’s a crowded market place, your videos need to be optimized in order to maximize their value and guarantee people are watching them. Here are three tips on how to do this.

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How Smartphones and Social Keep Us Connected [INFOGRAPHIC]

IDC recently conducted a study, sponsored by Facebook, to see how smartphones and social keep us connected. The online survey was made up of 7,446 18-44 year old iPhone and Android smartphone owners in the U.S. over the course of one week in March of 2013, surveying more than 1,000 people each day. The study was designed to understand how smartphone owners use their phones over the course of a day and the week, with an emphasis on social and communication application services.

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Pinterest Analytics Might Not Be What You Think

Since Pinterest started it has been a hot topic of conversation for businesses who are trying to figure out how to use it for their marketing. Recently, Pinterest made big headway on becoming a part of every company’s social media marketing plan by offering analytics to Pinterest Business Account users.

Marketers worldwide took an excited leap for joy, but are these analytics really offering us anything worthwhile? We took a peek at how you can start seeing analytics for your school on Pinterest and what the numbers actually mean.

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