3 Ways To Improve Your School’s Email Marketing Campaign

Email marketing is one of the best ways to stay connected with your prospective students! However, sending generic, mass emails that promote your school is not only a waste of your time, but it will also annoy your prospects and cause them to unsubscribe. If you want to improve the performance of your school’s email marketing campaign, it’s all about delivering relevant content to targeted email lists that’s mobile-friendly.

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How Colleges Can Use Twitter to Connect with Prospective Students

Twitter is the perfect social media platform to connect with your prospective students in real-time and at a personal level. Let your prospective students know that your school is listening and that you care about their success.

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Reputation Management Tip: Soliciting Positive Reviews Can Hurt Your School

Online reviews play an integral part in your school’s reputation management and search engine marketing. The unfortunate truth is that one negative review left by a disgruntled ex-student can be enough to dissuade a prospective student from enrolling. Some schools may try to solicit positive reviews in hopes of drowning out a negative review, but an influx of positive reviews can actually set off the site’s review filters. This could cause your school to be flagged and removed off the site entirely.

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How Marketers Are Using Paid Social Media

Does your school use paid social media, such as Facebook Sponsored Stories, Facebook Ads, or promoted tweets? If not, are you wondering how other marketers are using it and how paid social media can work toward your school’s advantage? Recently a survey was conducted by Vizu, a Nielson company, to analyze how marketers are using paid social media. Below are some key findings from the study.

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Effective Student Marketing Wins 2013 AVA Digital Marketing Award

Last year, National College asked our team to help generate student inquiries for their school’s Veterans Retraining Assistance Program (VRAP). We organized an integrated online campaign that wove together content creation, social media, mobile optimization, and paid media to help the school reach its enrollment goals. The campaign performed so well it earned us a 2013 AVA Digital Award in Digital Marketing & Social Campaign!

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