Three Ways Colleges Can Use Instagram to Retain Students

Instagram is a mobile app that allows users to take photos, add filters, and share them with social networks. Since its launch in October 2010, it has grown to more than 30 million users in the iPhone and Android markets. In April 2012, Facebook purchased the app for $1 billion. Here are three ways your college can get started on Instagram.

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    How Highlighting Programs Your College Offers on Social Media Can Generate Leads

    Throughout the year there are countless “health care celebration weeks,” as we like to refer to them here at Effective Student Marketing. In fact, next week is Medical Assistants Recognition Week and the week after that is Massage Therapy Awareness Week, just to name a few. To generate leads, creating shareable and engaging content is key while highlighting individual programs during these celebration weeks.

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      Social Media Crisis Management [INFOGRAPHIC]

      When it comes to spreading the word on campus, young people and social media are a natural pair. Despite that, surveys reveal that a majority of universities don’t use social media when they may need it the most. Check out the infographic below on social media crisis management at higher education institutions: Brought to you…

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        One Billion Reasons Why Higher Education Should Go Long on Facebook

        If you’re going long on stocks, go with Facebook. Mark Zuckerberg says that Facebook has 1,000,000,000 active monthly users. According to Engadget.com, one in seven people on the planet logs on to the social network at least once a full moon cycle. That number is hard to ignore.

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          How to Not Get Banned from the Top 5 Social Networks

          Is your college following the rules and regulations of the top five social networks? Whether your marketing department manages your college’s social media marketing or an agency does, the rules apply to you. It’s not safe to assume that Facebook will never catch your college violating its guidelines. Why would you want to take that risk anyway? Not knowing the rules and regulations for each social network isn’t a good enough reason for breaking them either.

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