How Smartphones and Social Keep Us Connected [INFOGRAPHIC]

IDC recently conducted a study, sponsored by Facebook, to see how smartphones and social keep us connected. The online survey was made up of 7,446 18-44 year old iPhone and Android smartphone owners in the U.S. over the course of one week in March of 2013, surveying more than 1,000 people each day. The study was designed to understand how smartphone owners use their phones over the course of a day and the week, with an emphasis on social and communication application services.

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Pinterest Analytics Might Not Be What You Think

Since Pinterest started it has been a hot topic of conversation for businesses who are trying to figure out how to use it for their marketing. Recently, Pinterest made big headway on becoming a part of every company’s social media marketing plan by offering analytics to Pinterest Business Account users.

Marketers worldwide took an excited leap for joy, but are these analytics really offering us anything worthwhile? We took a peek at how you can start seeing analytics for your school on Pinterest and what the numbers actually mean.

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How To Make Online Videos That Interest Prospective Students

Online video is a powerful way of telling your school’s story to new prospective students. The Effective Student Marketing team attended the Google Think Education conference in New York City last week, where we learned that prospects are 83% more likely to consider a school after watching a video. Here are some ideas for online videos that would interest your prospects and increase their chances of enrolling.

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Effective Student Marketing Attends Google’s Think Education Conference

Members of the Effective Student Marketing team attended Google’s Think Education conference at their New York City headquarters. At the event they had the opportunity to gather with other education and marketing industry leaders to discuss current and future trends of higher education lead generation, search, and mobile. Stay tuned for upcoming blog posts from…

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5 Reasons Your School Needs to Hold A Social Media Contest

The main goal of your school having a strong social media presence is to get more enrollments. In order to reach your goal, your school needs to have a strategy in place that allows you to get to know your audience and engage with them. Engaging posts such as trivia questions, student and graduate success stories, photos, and videos are great, but sometimes you need to spice up the posts and content a little. One way to do this is to hold social media contests.

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