Emerson College School of Communications is now the Ron Burgundy School of Communication

Ron Burgundy plans to tell students about how hard it is to make it to the top of the television industry, “especially if you don’t have good hair” when he takes over the Emerson College School of Communications today to promote the new movie Anchorman 2. As awesome as this sounds to marketing professionals, Anchorman,…

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Blogging: 4 Reasons Why you Need to Do it

If you want to attract today’s media savvy students, you need to develop a relationship with them long before they set foot on your campus. Your website is the first—and most important—connection you have to your future students. It needs to be well-designed and optimized, easy to navigate and ever-changing. One way to avoid a…

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Facebook Engagement: How to Boost it & Win Fans

It’s no longer enough to just be on Facebook anymore. Having a presence is the first step, but you need to pay attention to your audience and not generic industry recommendations. For example, let’s say you come across a study that says, “the best time to post is at 10:00 am on Tuesdays.” That’s great and all, but how do you know if that applies to when your audience is online?

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Responsive Design

Your own experience probably already confirms what Google has been telling us for a while, now: more and more students are researching their next educational moves online. In fact, Google says that some 90 percent of enrolled students use the internet in their search for a school. And education-related queries were up in the first…

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