Increase student enrollment with the power of Pandora Radio

Pandora is not your father’s radio!  Whether or not you use the online music service, your students probably do so if you’re trying to  increase student enrollment, you’ll want to go where your students go.  According to Pandora, its nearly 73 million active listeners logged 1.36 billion hours in September, representing an 18 percent increase…

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Understanding Social Media: 3 Things You’re Doing Wrong

Most people think they have a solid understanding of social media and how it works. However, if you’re like us here at Effective Student Marketing and you’re on social media platforms all day everyday you would notice that many schools, companies, and brands do not. In order to run an effective social media campaign for your school, you must have a team of people who understand how the different platforms work, the ins and outs, and best practices. Additionally, your team has to be constantly evolving with new technologies and understand your target market.

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Bounce Rate Biometrics: 7 Tips on How to Keep Users on Your Website

If you’re looking for the magic algorithmic formula to yield the very best conversion rate for your school, you’re not alone. We all want to know what brings someone to our home page and further into our virtual house. And conversely, why some of our guests bounce out before we’ve even had time to offer…

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The Relationship Between Social Media and SEO

There are many suggestions that there is a relationship between social media and SEO. Although this has never been confirmed by Google or any other search engine, there are a number of ways that social media might be impacting SEO. The two have very different purposes but there is overlap as well.  How Social Media…

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How to Run A Successful Social Media Contest

Are you thinking of running a social media contest on your school’s social media sites? Social media contests are popping up everywhere and we want to make sure you’re doing everything you can to get the best results.

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