If you’re running PPC Ads for your school, or your marketing agency is, take a look at the URLs that display in your ads. You may find that often times, there are opportunities to improve them and/or test different versions. The display URLs of PPC ads are one of their most under-utilized elements, and can…
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The Effective Student Marketing team recently presented “How Social Media and Online Communities Can Lead to Gainful Employment for Your Students” at APSCU (Association of Private Sector Colleges and Universities). We also launched our newest eBook, ”17 Tips to Connect Career Services & Social Media.” This blog post works parallel with our eBook, so be sure…
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Our team attended APSCU (Association of Private Sector Colleges and Universities) Convention from June 5, 2011 through June 8, 2011. We experienced a lot in the three days we were there! From our presentation on “How Social Media and Online Communities Can Lead to Gainful Employment for Your Students” to the Beach Boys concert, it’s…
Read More On Tuesday, June 7, 2011, Andy Kelley, President of Effective Student Marketing, Inc., will be presenting at the Association of Private Sector Colleges and Universities 2011 Annual Convention and Expo in Grapevine, Texas. Kelley’s presentation is titled “How Social Media and Online Communities Can Lead to Gainful Employment for Your Students,” and is designed to…
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Simple and powerful, Twitter is a free tool that the higher education world should be utilizing. In fact, back in March 2009, Nielsen Online reported that Twitter surpassed Facebook as the fastest-growing social networking site… ever. Of course, there is a common misconception that it is just a site for pushing breaking news about what’s…
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A Survival Guide for the Changing Tides of Student Lead Generation." Download it now to learn new student recruitment strategies that generate a steady stream of qualified leads while decreasing your cost per lead.
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