When Not To Respond To Your School’s Negative Online Reviews

Believe it or not, negative online reviews are a great opportunity for your school! When you respond correctly, you’re proving to everyone online that you care about your students and you’re dedicated to improving the quality of your school. But not every negative review your school receives deserves a response. Here are four examples of when it’s best not to respond to your school’s negative online reviews.

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Effective Student Marketing Attends Expion’s Smart Social Summit

On Wednesday, February 6 and Thursday, February 7 a few members of the Effective Student Marketing team ventured to Raleigh, North Carolina to attend Expion’s Smart Social Summit. The team had the opportunity to listen to marketing professionals from agencies and brands such as Oreo, Coca-Cola, Hilton Worldwide, H&R Block, The Home Depot, Texas Roadhouse, Kraft Foods, 360i Agency, Altimeter Group, and more!

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4 Ways Career Services Can Use Infographics for Job Placement Assistance

Infographics can be a very useful resource for your school’s career services staff to use to offer job placement assistance to graduates. There are a lot of great infographics out there on the Internet that cater specifically to people that are job-hunting. In addition to the resume assistance, mock interviews, and other job placement assistance your career services staff provides to graduates, your school needs to provide online resources to work parallel with what is being offered at the campus level.

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4 Blog Marketing Strategy Tips to Build A Buzz About Your School

Wouldn’t it be nice if writing a blog was as easy as pressing a button? Unfortunately, it’s not. If you want to see real results from your school’s blog, it takes much more than a few well written posts. There needs to be a blog marketing strategy in place to ensure you’re creating content that builds a buzz and gets prospective students interested in and engaging with your school. Here are four tips for building a buzz with your school’s blog.

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Instagram Should Be Included in Social Media Marketing Strategy for Schools

Instagram recently announced new statistics about their users on their Press Center site that could convince anyone to add Instagram to their social media marketing strategy for schools. Instagram offers an alternative to social networks that are heavy on text by allowing users to share their stories by using pictures. The photo focused site/app would be great to consider for any social media marketing strategy for schools since it is a great way to share your story with students, graduates, and prospects.

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