5 Ways to Improve the Program Pages on Your School’s Website

Your program pages are some of the most important pages on your school’s website. How well your program information is presented online can be a deciding factor on whether or not a prospect will enroll at your school. Here are some simple changes you can make to your program pages in order to improve your visitors’ usability and increase their chances of converting into an actual lead.

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Mobile Video for Schools: The Next Social Trend [infographic]

Mobile video is becoming one of the biggest social trends this year, especially since the launch of Vine and Instagram’s new video feature.  With mobile device usage on the rise and video mobile sites becoming more popular, there’s no doubt that mobile video is the next social trend. Here are some important statistics to pay…

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Google Announces New Mobile SEO Guidelines

In the latest twist of events in the world of search engine marketing, Google has revealed that having a bad mobile website will hurt your site’s rank. While Google has given conflicting advice on mobile search results in the past, the search giant announced clear guidelines earlier this month at SMX Advanced. This has serious implications for school’s that aren’t mobile friendly.

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PPC 101: Clickthrough-Rate (CTR)

In this back-to-basics series we’re highlighting pay-per-click terminology and key factors to help even the least technology inclined marketers people get more out of their advertising or their advertising agencies.

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Improve Your School’s Content Marketing Using Your PPC Account

Did you know that the key to improving your school’s content marketing is in your PPC campaign? Your school’s Google Analytics account will have some insightful data that you can use to create higher-quality pieces of content that will increase your site’s page views and leads. Here’s a step-by-step guide for what to look for in your Google Analytics account.

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