Mobile Marketing in Higher Education (and Transcript from #HigherEdChat 1/26/11)

Gordon Plutsky, Director of Marketing and Research at King Fish Media in Boston, wrote a very popular blog titled, “4 ways to gain new customers with mobile marketing”. It got me thinking about the ways mobile marketing can help get new enrollments for schools.

With the rise of social media, it is no surprise that mobile marketing is one of the newest and hottest innovative trends involved. According to Morgan Stanley Research, the estimated sales of smartphones will exceed those of PCs in 2012. Gartner expects the number to be over 500 million.

In 2010, Nielsen reported that smartphone sales accounted for 25% of the US mobile phone market, and will become the majority by the end of 2011. With that said, it is already evident that students are using their smartphones for a lot more than just communicating to their friends, being on Facebook, or playing games during class; they are using them as full-blown shopping tools. A recent study by Adobe found that 62% of mobile device users had purchased a variety of goods and services from their phone such as music, movies, apparel, books, groceries, and computer equipment.

Plutsky states, and I completely agree, mobile marketing has two significant advantages that other forms of media lack; the immediacy of the device and the student’s sense of attachment to their phones.

-Elizabeth

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On Wednesday, January 26, 2011, #HigherEdChat welcomed special guest co-host, Dr. Steven White, professor of marketing & international business at the Charlton College of Business, University of Massachusetts Dartmouth, to discuss mobile marketing in higher education. Below is the full transcript with the highlighted questions discussed:

All times are Pacific Time (via WTHashtag)
January 26, 2011
8:55 pm dstevenwhite: #HigherEdChat in about five minutes (4pmET). So excited to co-host with @EeeGeee that I’m already there.
8:58 pm mattmedeiros: RT @dstevenwhite: #HigherEdChat in about five minutes (4pmET). So excited to co-host with @EeeGeee that I’m already there.
8:58 pm EffectiveBizDev: 5 minutes until #HigherEdChat! @dstevenwhite is already here and ready to start talking mobile mktg in #highered! COME JOIN US :-D
8:59 pm EffectiveBizDev: RT @dstevenwhite: #HigherEdChat in about five minutes (4pmET). So excited to co-host with @EeeGeee that I’m already there.
9:00 pm eeegeee: RT @EffectiveBizDev: 5 minutes until #HigherEdChat! @dstevenwhite is already here and ready to start talking mobile mktg in #highered! COME JOIN US :-D
9:01 pm erod1233: anyone partaking in this chat via mobile?? (given the topic) #higheredchat
9:01 pm EffectiveBizDev: Welcome to a very special #HigherEdChat! Say hello to our guest host, @dstevenwhite, who will be discussing mobile mktg! :) #higheredchat
9:01 pm TopSchoolInc: @EffectiveBizDev Going to be listening in today….hope those of you in the east are keeping warm. #higheredchat
9:02 pm EffectiveBizDev: @erod1233 HAHAH I don’t think I have the patience…. #higheredchat
9:02 pm AndreaUseem: @EffectiveBizDev @dstevenwhite thanks for being here. interested to hear about m-marketing for higher ed #higheredchat
9:02 pm EffectiveBizDev: @TopSchoolInc BURRR I know! Snow, snow, and more SNOW! Glad you could watch in ;) #higheredchat
9:03 pm EffectiveBizDev: Hi @AndreaUseem! You’re in for a treat! ;) #higheredchat
9:04 pm EffectiveBizDev: Quick rules: questions are posed, Q1, 2, ect.. Answer accordingly, A1, 2, etc. and remember to always add #higheredchat so we can see u! :)
9:04 pm EffectiveBizDev: Our special guest co-host, @dstevenwhite, is a mktg prof at @umassd! #higheredchat
9:05 pm cuferg: Just checking in, have we started yet? #higheredchat
9:05 pm kytaylor88: @dstevenwhite On time, even early? I’m impressed haha. Ready for #higheredchat to start, though not mobile, sorry @erod1233
9:05 pm EffectiveBizDev: Welcome to a very special #HigherEdChat! Say hello to our guest host, @dstevenwhite! Everyone take a min for intros! #higheredchat
9:06 pm erod1233: @dstevenwhite are you thrilled our first #MKT420 class is cancelled tonight? #higheredchat
9:06 pm EffectiveBizDev: @cuferg Woohoo! So happy you could make it! Just in time.. haven’t started yet.. giving some intros ;) #higheredchat
9:06 pm dstevenwhite: Q1 in 5 minutes (4:10 pm). Take a couple of minutes to introduce yourselves. #higheredchat
9:06 pm EffectiveBizDev: @kytaylor88 WELCOME!!!! :-D Happy to be done w/ work? #higheredchat
9:07 pm EffectiveBizDev: RT @dstevenwhite: Q1 in 5 minutes (4:10 pm). Take a couple of minutes to introduce yourselves. #higheredchat
9:07 pm dstevenwhite: @erod1233 already at home! #higheredchat
9:07 pm MattMarek888: Hello all, Matt Marek from @MSBPlymouth in frigid MN! #HigherEdChat
9:07 pm LaurenBarber7: @kytaylor88 @dstevenwhite @erod1233 Hello #umassd – ers!! Wish I could interact more, busy day though! :) #higheredchat
9:08 pm eeegeee: #HigherEdChat is about to start! Come join @EffectiveBizDev and @dstevenwhite! Talkin’ mobile mktg!
9:08 pm teamsiems: Hello from Texas A&M, College Station, TX #HigherEdChat
9:09 pm EffectiveBizDev: @MattMarek888 @MSBPlymouth HI, HI!! Happy to see you as always :-D Is it snowing out there or just cold?! #higheredchat cc: @C_Knutson
9:09 pm cuferg: Looks like my feed is on a 6 minute delay…anyone else having problems? #higheredchat
9:09 pm EffectiveBizDev: @teamsiems Welcome! So happy you made it! ;-D #higheredchat
9:09 pm erod1233: @kytaylor88 haha greetings from my #iphone4 while my computer restarts. #higheredchat
9:09 pm EffectiveBizDev: @cuferg mine’s on a 10 minutes delay! @TweetChat?? I wish there was an alternative.. It’s like this every week :( #higheredchat
9:10 pm dstevenwhite: @MattMarek888 @MSBPlymouth @teamsiems Welcome to the discussion of #mobile mktg on #higheredchat
9:10 pm teamsiems: Our @TAMUTalk is actually in the middle of mobile marketing campaign right now with @foursquare hashtag #TAMUHunt I’m reading #HigherEdChat
9:10 pm dstevenwhite: @cuferg Hi Christy – long delay on TweetChat #higheredchat
9:11 pm EffectiveBizDev: @teamsiems @TAMUTalk @foursquare That’s awesome!! Successful?? #higheredchat
9:11 pm eeegeee: Get on in here!! #HigherEdChat
9:12 pm dstevenwhite:

Let’s start! Q1) Do you use or see any value in using p-marketing (location-based marketing) on campus? Any success? #higheredchat

9:12 pm erod1233: Hey there @LaurenBarber7, how’s the snow situation in the #Andover area? #higheredchat
9:12 pm teamsiems: I’d say it’s successful. ends Friday with “foursquare Friday” #HigherEdChat
9:13 pm EffectiveBizDev: RT @dstevenwhite: Let’s start! Q1) Do you use or see any value in using p-marketing (location-based marketing) on campus? Any success? #higheredchat
9:13 pm eeegeee: Q1) Do you use or see any value in using p-marketing (location-based marketing) on campus? Any success? #higheredchat
9:13 pm EffectiveBizDev: Q1) Do you use or see any value in using p-marketing (location-based marketing) on campus? Any success? #higheredchat
9:14 pm teamsiems: A1) Ours is working but I don’t know how the bigger winner is – the university or foursquare #HigherEdChat
9:15 pm teamsiems: A1) Ours is working but I don’t know *who* the bigger winner is – the university or foursquare #HigherEdChat
9:16 pm cuferg: WOW- looks like Tweetchat finally caught up, now I have to find Q1. #higheredchat
9:16 pm EffectiveBizDev: A1) just a read a gr8 article by @GordonPlutsky (where r u?!) abt rewarding [students] w/ virtual ?treats? for checking in #higheredchat
9:16 pm EffectiveBizDev: @cuferg tweetchat’s going to explode one of these days! #higheredchat
9:17 pm dstevenwhite: @teamsiems How does Texas A&M utilize foursquare? #higheredchat
9:17 pm EffectiveBizDev: Uni! Foursquare is just a host to me RT @teamsiems don’t know *who* the bigger winner is – the university or foursquare #HigherEdChat
9:17 pm teamsiems: A1) Students are responding, we’re giving out physical prizes – heck I even got a hat for RT #HigherEdChat
9:18 pm erod1233: A1) Valuable. A lot #umassd ppl are on @foursquare so when checking into places on campus it’s cool to know who is where. #higheredchat
9:18 pm AntonelliOhio: Hi all – a little tardy for the #higheredchat party.
9:19 pm EffectiveBizDev: @erod1233 WHAT! So @umassd is really utilizing this now?! Thats great! But I’m jealous #higheredchat
9:19 pm teamsiems: TAMU was one of the first to join foursquare college program – they have a page on foursquare.com #HigherEdChat
9:19 pm dstevenwhite: Has anyone tried @SCVNGR? #higheredchat
9:20 pm kytaylor88: A1: (cont’d) I made #4sq locations for both grills on campus last year, still no involvement or incentive #umassd #higheredchat
9:20 pm EffectiveBizDev: @AntonelliOhio Welcome!! So happy u made it! Q1) Do u use or see any value in using p-mktg (location-based mrktg) on campus? #higheredchat
9:20 pm erod1233: @kytaylor88 I agree. Harvards @foursquare page is quite impressive! #higheredchat
9:20 pm DianeCMcDonald: Great #TAMUhunt article in Texas A&M student newspaper today: http://ow.ly/3KQDG #TAMU, #HigherEdChat @thebattonline
9:21 pm teamsiems: This is the first contest TAMU has done on foursquare – students follow @tamutalk, check in at a spot, tweet, win prize #HigherEdChat
9:21 pm dstevenwhite: @teamsiems I meant as a recruiting tool, student engagement tool, etc. Are the “mayors” rewarded in any way? #higheredchat
9:21 pm EffectiveBizDev: @dstevenwhite @SCVNGR – @MikeAlt threw that name out to @EeeGeee at #megatweetup2 a few months ago! it’s very intriguing #higheredchat
9:21 pm cuferg: @teamsiems So you’re seeing value in student engagement, relationship building…any plans for recruiting use? #higheredchat
9:21 pm EffectiveBizDev: RT @DianeCMcDonald: Great #TAMUhunt article in Texas A&M student newspaper today: http://ow.ly/3KQDG #TAMU, #HigherEdChat @thebattonline
9:21 pm MattMarek888: A1 as of now, not a whole lot of value, developing that is a ways down the road #HigherEdChat
9:22 pm EffectiveBizDev: @DianeCMcDonald Thanks for sharing!! Welcome #higheredchat :)
9:22 pm AntonelliOhio: Funny that @foursquare and such are topic. @LSUNews just announced their pg: http://4sq.com/gAIXlH #higheredchat
9:23 pm EffectiveBizDev: @MattMarek888 It’s great for interacting with students! #higheredchat
9:23 pm dstevenwhite:

Q2) Are you able to engage the students/staff/faculty/admin via SMS or MMS? #higheredchat (@umassd only uses SMS for emergency notification)

9:24 pm eeegeee: Q2) Are you able to engage the students/staff/faculty/admin via SMS or MMS? #higheredchat (@umassd only uses SMS for emergency notification)
9:24 pm teamsiems: A2) I think SMS for emergencies at TAMU also #HigherEdChat – short codes aren’t cheap
9:25 pm EffectiveBizDev: A2) The dilemma i’ve discovered is potential students vs. current = admissions vs. mktg #higheredchat
9:25 pm EffectiveBizDev: RT @dstevenwhite: Q2) Are you able to engage the students/staff/faculty/admin via SMS or MMS? #higheredchat (@umassd only uses SMS for emergency notification)
9:26 pm CarterRuss: A2. I think it would be cool to see teachers use sms for class updates like cancellations or room changes. #higheredchat
9:26 pm EffectiveBizDev: @teamsiems One of our clients uses EventLink for their emergencies and weather alerts, etc. #higheredchat
9:27 pm MattMarek888: @EffectiveBizDev @dstevenwhite A2. Probably next logical tool for us, as a small #4profit, def. a different student body #HigherEdChat
9:27 pm EffectiveBizDev: RT @CarterRuss: A2. I think it would be cool to see teachers use sms for class updates like cancellations or room changes. #higheredchat
9:27 pm MattMarek888: RT @CarterRuss: I think it would be cool to see teachers use sms for class updates like cancellations or room changes… Like #HigherEdChat
9:27 pm EffectiveBizDev: Agreed! RT @CarterRuss A2. think it would be cool to see teachers use sms for class updates like cancellations or room changes #higheredchat
9:28 pm dstevenwhite: SMS and MMS definitely expensive. But open/read rate is over 80 percent #higheredchat
9:28 pm EffectiveBizDev: RT @dstevenwhite: SMS and MMS definitely expensive. But open/read rate is over 80 percent #higheredchat
9:28 pm erod1233: Thatd be helpful RT @CarterRuss it would be cool to see teachers use sms for class updates like cancellations or room changes. #higheredchat
9:29 pm EffectiveBizDev: @dstevenwhite @MattMarek888 Great for admissions, confirming interviews, rescheduling, etc. #higheredchat
9:29 pm AndreaUseem: #HigherEdChat A2. Wondering if career-services offices have any experience using SMS to communicate with students.
9:29 pm teamsiems: A2) We’ve toyed with the idea in our dept (@TAMU_IT) for Student Conferences, but social media is cheaper #HigherEdChat
9:29 pm CarterRuss: @dstevenwhite Teachers can use outlook or zimbra to create class groups and send SMS through their email #HigherEdChat
9:29 pm MattMarek888: @dstevenwhite We have trouble getting @MSBPlymouth students to open their email at times, lol #HigherEdChat
9:29 pm EffectiveBizDev: @erod1233 @CarterRuss It’s instant! That’s the great thing about m-mktg! Students have that attachment to their phones #higheredchat
9:30 pm EffectiveBizDev: @AndreaUseem Career Services has integrated w/ social media – how would you suggest SMS/mobile be used? #higheredchat
9:30 pm kytaylor88: A2: I agree with @CarterRuss @erod1233 & @EffectiveBizDev, efficient communication for updates #higheredchat
9:31 pm EffectiveBizDev: @teamsiems @TAMU_IT How would you use #SM for instant commun. w/ students? #higheredchat
9:32 pm cuferg: RT @CarterRuss: A2. I think it would be cool to see teachers use sms for class updates like cancellations or room changes. #higheredchat
9:32 pm dstevenwhite:

Q3) How can you incorporate QR codes into your campus marketing efforts? #higheredchat

9:32 pm erod1233: @dstevenwhite SMS could have came in handy with your class cancellation tonight! #higheredchat
9:32 pm EffectiveBizDev: @MattMarek888 @dstevenwhite @MSBPlymouth Update those tools! Think about students… theyre in love w/ their smartphones! #higheredchat
9:32 pm EffectiveBizDev: RT @dstevenwhite: Q3) How can you incorporate QR codes into your campus marketing efforts? #higheredchat
9:32 pm eeegeee: Q3) How can you incorporate QR codes into your campus marketing efforts? #higheredchat
9:32 pm teamsiems: We start with emails to new students with links to facebook/twitter #SM #HigherEdChat
9:32 pm CarterRuss: Teachers would simply just hv 2 ask for # and service providers much more effective than email w some ppl http://bit.ly/gk09Md #HigherEdChat
9:33 pm MattMarek888: Sweet pic, #MCS RT @kytaylor88: A2: I agree with @CarterRuss @erod1233 & @EffectiveBizDev, efficient communication for updates #HigherEdChat
9:33 pm MattMarek888: A lot of our staff have in signatures RT @teamsiems: We start with emails to new students with links to facebook/twitter #SM #HigherEdChat
9:33 pm EffectiveBizDev: A3) What about using QR codes at the bookstore? or for cafeteria/meals? #higheredchat
9:34 pm teamsiems: A3) QR codes another “wow factor” we toyed with during New Student Conferences – biz cards with QR #HigherEdChat
9:34 pm CarterRuss: A3. QR codes have the benefit of mystery w short but leading phrases, ppl are instantly drawn 2 find out more ie scan the img #HigherEdChat
9:35 pm EffectiveBizDev: @CarterRuss There’s a lot of permissions, esp w/ potential students and SMS #higheredchat
9:35 pm dstevenwhite: QR code use in #highered RT @teamsiems We start with emails to new students with links to facebook/twitter #SM #HigherEdChat
9:35 pm EffectiveBizDev: Wow, then what? RT @teamsiems A3) QR codes another “wow factor” we toyed with during New Student Conferences – biz cards w/ QR #HigherEdChat
9:35 pm dstevenwhite: RT @teamsiems: A3) QR codes another “wow factor” we toyed with during New Student Conferences – biz cards with QR #HigherEdChat
9:36 pm teamsiems: A3) TAMU also has a TAMUMobile app (iphone) that could benifit from QR #HigherEdChat
9:36 pm CarterRuss: @EffectiveBizDev Agreed, so use on the smaller scale of just classes would be ideal and more manageable #HigherEdChat
9:36 pm cuferg: A3. Using QR codes to drive web visits, interest in on campus events etc. Expect growth in usage in ’11-need standards though. #higheredchat
9:37 pm dstevenwhite: RT @cuferg: A3. Using QR codes to drive web visits, interest in on campus events etc. Expect growth in usage in ’11-need standards though. #higheredchat
9:37 pm teamsiems: @EffectiveBizDev #HigherEdChat QR would go to our ‘IT Checklist’ webpage
9:37 pm CarterRuss: @EffectiveBizDev Would be nice for the bookstore as products such as @ShopSavvy can help students save $ when purchasing books #HigherEdChat
9:37 pm AntonelliOhio: @LSUNews We were just discussing location marketing over at #higheredchat. Feel free to join us! (and thanks for the reply!)
9:37 pm EffectiveBizDev: @CarterRuss Def a better response rate. When students inquire abt a school they have the option of receiving SMS, I would! #higheredchat
9:37 pm EffectiveBizDev: RT @cuferg: A3. Using QR codes to drive web visits, interest in on campus events etc. Expect growth in usage in ’11-need standards though. #higheredchat
9:37 pm dstevenwhite: RT @CarterRuss: @EffectiveBizDev Would be nice for the bookstore as products such as @ShopSavvy can help students save $ when purchasing books #HigherEdChat
9:38 pm EffectiveBizDev: @AntonelliOhio @LSUNews YAY! #higheredchat
9:38 pm teamsiems: Bookstore discount or preferred vendor discount linked to QR and maybe 4sq checkin #HigherEdChat
9:38 pm EffectiveBizDev: @CarterRuss @ShopSavvy 100% agree!! Discounts aroun campus! QR code #higheredchat
9:39 pm EffectiveBizDev: @teamsiems Instead of campus IDs, whip out your cellphones! #higheredchat
9:40 pm dstevenwhite:

Q4) Are students encouraged to use mobile phones in the classroom? (Poll Everywhere, #hashtag discussions) #higheredchat

9:40 pm teamsiems: @EffectiveBizDev I wish. We’re too big, but some colleges give out ipods #HigherEdChat
9:40 pm eeegeee: Q4) Are students encouraged to use mobile phones in the classroom? (Poll Everywhere, #hashtag discussions) #higheredchat
9:40 pm EffectiveBizDev: Q4) Are students encouraged to use mobile phones in the classroom? (Poll Everywhere, #hashtag discussions) #higheredchat
9:40 pm CarterRuss: While smart phones and mobile email are becoming common, many students dont set up their emails on their phones SMS would help #HigherEdChat
9:41 pm eeegeee: @dstevenwhite A4) I shouldn’t contribute to this answer :-P #higheredchat
9:41 pm EffectiveBizDev: @teamsiems That’s nuts!! re: colleges giving out cellphones #higheredchat
9:42 pm EffectiveBizDev: @CarterRuss Email is the next thing to disappear.. #higheredchat
9:42 pm teamsiems: A4) Don’t know that one, but I’d guess no. There’s alot of animosity toward ‘texting while driving students’ here #HigherEdChat
9:42 pm erod1233: @CarterRuss agreed. My #umassd email isn’t synced to my mobile phone. Only gmail. SMS would be much better. #higheredchat
9:43 pm teamsiems: @EeeGeee are you in class #higheredchat
9:43 pm kytaylor88: A4: Depending on the class, mobile phone usage can be encouraged, though for many it is easily distracting #higheredchat amirite @EeeGeee ?
9:44 pm CarterRuss: @EffectiveBizDev Which is good and bad, I admit I use it primarily for storing online purchase info nothing more #HigherEdChat
9:44 pm teamsiems: @EffectiveBizDev not cell phones ipod touch #higheredchat
9:44 pm eeegeee: @teamsiems Haha oh no! I’m long gone.. But, I went to @umassd! (I’m actually @EffectiveBizDev) hehe #higheredchat
9:44 pm MattMarek888: RT @kytaylor88: A4: Depending on the class, mobile phone usage can be encouraged, though for many it is easily distracting #HigherEdChat
9:45 pm CarterRuss: A4. It should be promoted as mobile internet can provoke students to quickly research class discussions and lead 2 input #HigherEdChat
9:45 pm eeegeee: haha yes! @kytaylor88 A4: Depending on the class, phone usage can be encouraged, for many it is easily distracting #higheredchat amirite?
9:45 pm EffectiveBizDev: RT @MattMarek888: RT @kytaylor88: A4: Depending on the class, mobile phone usage can be encouraged, though for many it is easily distracting #HigherEdChat
9:46 pm teamsiems: What percent students have smartphones #higheredchat TAMU it seems like 75%
9:46 pm erod1233: @EeeGeee if you came to guest lecture in one of @dstevenwhite ‘s classes would you encourage phone usage? #higheredchat
9:47 pm EffectiveBizDev: @teamsiems Ooop, *ipods (that was automatic) #higheredchat
9:47 pm CarterRuss: @kytaylor88 Open forum style discussions would be best #HigherEdChat
9:47 pm dstevenwhite: Some Unis require students to purchase personal response devices (PRDs) for classes. Why when they can answer via mobile? #higheredchat
9:48 pm teamsiems: @dstevenwhite #higheredchat good point
9:48 pm erod1233: A4) It’s mostly discouraged. I have a history prof this semester who threatens to take it away. What is this, Middle school? #higheredchat
9:49 pm CarterRuss: @teamsiems Now that service providers are pushing them by making even the ‘cheap’ phones require data plans it can only go up #HigherEdChat
9:49 pm eeegeee: Where all the magic happens! RT @erod1233: @EeeGeee if guest lecture in 1 of @dstevenwhite‘s classes wld u encourage phones? #higheredchat
9:49 pm cuferg: RT @dstevenwhite: Some Unis require students to purchase personal response devices 4 classes. Why when can answer via mobile? #higheredchat
9:50 pm EffectiveBizDev: @dstevenwhite Like a nextel… :-P #higheredchat
9:50 pm EffectiveBizDev: RT @CarterRuss: @teamsiems Now that service providers are pushing them by making even the ‘cheap’ phones require data plans it can only go up #HigherEdChat
9:50 pm EffectiveBizDev: @erod1233 history – there’s the problem! #higheredchat
9:51 pm dstevenwhite:

Q5) Does your university use/broadcast #hashtag discussions at graduation, public events, sporting venues on campus? #higheredchat

9:51 pm CarterRuss: With all this talk about using our mobile phones for more, maybe I should look at investing in battery technology #HigherEdChat
9:51 pm eeegeee: Q5) Does your university use/broadcast #hashtag discussions at graduation, public events, sporting venues on campus? #higheredchat
9:51 pm EffectiveBizDev: Q5) Does your university use/broadcast #hashtag discussions at graduation, public events, sporting venues on campus? #higheredchat
9:52 pm EffectiveBizDev: @CarterRuss hahaha you could be the willy wonka of never-ending cellphone batteries… #higheredchat
9:52 pm erod1233: @kytaylor88 do you have a preference? It appears as though more and more people are going with Android phones today. #higheredchat
9:52 pm EffectiveBizDev: A5) seeing a lot of schools using #hashtag‘s for career services. ie: @penncareerday #higheredchat
9:54 pm teamsiems: A5) not that I’ve seen – except for this 4sq campaign. People watching a game on tv will tweet it #higheredchat
9:54 pm EffectiveBizDev: @dstevenwhite @erod1233 @kytaylor88 @CarterRuss Why couldnt I be at @umassd during all this :’( #higheredchat
9:55 pm CarterRuss: @dstevenwhite I think this would benefit the hearing impaired greatly #HigherEdChat
9:55 pm dstevenwhite: Open mic – any innovative ideas for mobile mktg in higher ed that we didn’t cover? #higheredchat
9:55 pm EffectiveBizDev: RT @dstevenwhite: Open mic – any innovative ideas for mobile mktg in higher ed that we didn’t cover? #higheredchat
9:56 pm eeegeee: Open mic – any innovative ideas for mobile mktg in higher ed that we didn’t cover? #higheredchat
9:56 pm CarterRuss: It has snowed the past 2x I have participated in #HigherEdChat (2x in 3 weeks)
9:57 pm EffectiveBizDev: RT @CarterRuss: It has snowed the past 2x I have participated in #HigherEdChat (2x in 3 weeks)
9:57 pm erod1233: A5) I worked the #umassd graduation last year and @dstevenwhite ‘s advertising class used #umassdgrad during the ceremony. #higheredchat
9:58 pm EffectiveBizDev: GPS deal companies help students find local deals. IAmHungry, Peekaboo in Boston, Yelp allow stds to find local mobile coupons #higheredchat
10:00 pm EffectiveBizDev: Mobile mktg has 2 signif advantages other forms of media lack; immediacy of device & student?s sense of attachment to phones #higheredchat
10:00 pm erod1233: @TweetChat is starting to slow up! It’s been great so far. #higheredchat
10:01 pm CarterRuss: RT @EffectiveBizDev: Mobile mktg has 2 signif advantages other forms of media lack; immediacy of device & student?s sense of attachment to phones #higheredchat
10:02 pm EffectiveBizDev: Check out @GordonPlutsky‘s “4 ways to gain new customers with mobile marketing” http://ht.ly/3KS5r Great m-mktg info!! #higheredchat
10:02 pm EffectiveBizDev: @erod1233 @TweetChat Mine has been AWFUL! #higheredchat
10:02 pm MattMarek888: RT @EffectiveBizDev: Mobile mktg has 2 advantages other media forms lack; immediacy of device & sense of attachment to phones #HigherEdChat
10:03 pm CarterRuss: Skype is now coming out w group video chats Might be something for profs to look at 4 discussions maybe on this like snowdays #HigherEdChat
10:03 pm dstevenwhite: IMHO mobile mktg offers higher education institutions with innovative and new ways to engage students and prospects. #higheredchat
10:03 pm dstevenwhite: RT @EffectiveBizDev: Check out @GordonPlutsky‘s “4 ways to gain new customers with mobile marketing” http://ht.ly/3KS5r Great m-mktg info!! #higheredchat
10:03 pm erod1233: @EffectiveBizDev Mine is now awful! worked fairly well up until this point! #higheredchat
10:03 pm EffectiveBizDev: RT @dstevenwhite: IMHO mobile mktg offers higher education institutions with innovative and new ways to engage students and prospects. #higheredchat
10:04 pm EffectiveBizDev: @CarterRuss remote classroom in your pj’s! #higheredchat
10:04 pm teamsiems: @CarterRuss #higheredchat beware of skype privacy rules. it’s like p2p. on a public school network that’s bad.
10:05 pm EffectiveBizDev: Thx so much to every1 that participated in special #higheredchat w/ @dstevenwhite! He doesn’t knw it, but I’m going to steal him every week!
10:05 pm EffectiveBizDev: RT @teamsiems: @CarterRuss #higheredchat beware of skype privacy rules. it’s like p2p. on a public school network that’s bad.
10:06 pm erod1233: @CarterRuss that would work well for group projects if commuters r in your group & u can’t designate a specific time to meet . #higheredchat
10:06 pm dstevenwhite: @teamsiems @CarterRuss #higheredchat beware of skype privacy rules. it’s like p2p. on a public school network that’s bad. Recommend Ustream
10:07 pm teamsiems: Thanks @dstevenwhite @EffectiveBizDev #higheredchat
10:07 pm EffectiveBizDev:

Make sure you join the #HigherEdChat LinkedIn Grp: http://ht.ly/3KSh1 & Request topics for future chats: http://ht.ly/3KSh2 #highered

10:07 pm CarterRuss: RT @dstevenwhite: @teamsiems @CarterRuss #higheredchat beware of skype privacy rules. it’s like p2p. on a public school network that’s bad. Recommend Ustream
10:09 pm dstevenwhite: Thank you all for participating! #higheredchat
10:09 pm erod1233: Take care everyone #higheredchat
10:09 pm EffectiveBizDev:

Spread the word about #HigherEdChat :-D Weds at 4pmET

10:10 pm EffectiveBizDev: @dstevenwhite You’re the best!!! Thank you :) #higheredchat
10:10 pm EffectiveBizDev: East Coasters – be SAFE! #higheredchat
10:12 pm eeegeee: @mikealt hahah no worries! talkin’ about your funny gizmo, “svngr” at #higheredchat :-P
10:14 pm AntonelliOhio: Goodness #higheredchat starts, I get to see two questions then off I go again – hope it was great, all. Will be reviewing the transcript.
10:15 pm EffectiveBizDev: @AntonelliOhio busy busy! but yes, stay tuned for the transcript! I will post it tmrw morning :-D #higheredchat
10:22 pm EffectiveBizDev: @eric_andersen You shouldve been in on this #higheredchat about mobile mktg tonight!! (this is @EeeGeee btw)
10:24 pm EffectiveBizDev: @marketcait You shouldve been in on #higheredchat today! all about mobile mktg!
11:58 pm dstevenwhite: @AndreaUseem thank you for joining us on #higheredchat today!




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