Pinterest is the new big social media platform on the web, and if you don’t know what it is, you will soon. In the past year alone, total visitors have increased an astounding 2,702 percent! Pinterest has over 1 million daily visitors, and that is predicted to grow. With about 44 percent of the demographic between the ages of 18 and 34, Pinterest is a great tool for colleges to take advantage of this site and to draw people to their higher education services.
Colleges can reach potential students easily, engaging teenagers to fun events being held on campus like open houses, sporting events, and much more! By colleges showing themselves to be more “social” per say, on the web, potential students are more likely to be drawn to these schools and to click through to the college website to gather more information about programs and study subjects that are offered. Pinterest is a fun way to send messages by promoting events, posting book store items, and posting sports schedules.
Colleges already on Pinterest use it to recruit potential students by posting pictures of the campus, pictures of events that were recently held at the school, and pictures of current students having fun attending these events. Some other boards on these college pages also include boards for current students and even alumni. Pin it boards have tips on how to dress for interviews, what to expect when interviewing, how to search for a job in different industries, and many more similar to these. When potential students see these pictures, they are engaged with the school and definitely put your school on their mind.
Do you have a Pinterest account? How is your school or company taking advantage of this new social media platform? Let us know!