Effective Student Marketing has launched its improved cost-per-lead website GetMedicalTraining.com. The site advertises allied health and nursing training programs at technical, vocational, and career schools across the country. According to Andy Kelley, the president of Effective Student Marketing, “The leads generated from our sites are the highest quality leads. These leads are second only to the leads generated by the school’s official website.”
Schools featured on GetMedicalTraining.com are given pages to list program and school information. The staff writers at Effective Student Marketing compose and edit all content for the pages, working with the school to provide the most accurate program information possible. These school pages incorporate elements like color and logo that are consistent with a school’s branding guidelines. Each page includes a “Get More Info” box where potential students can submit contact information if they would like to receive more information from a school.
The school pages are designed to give potential students a comprehensive look at what a school offers. In addition to information about the programs offered, there are options for many other features. A “Campus News” box can be included to showcase upcoming events. Campus locations are listed with links to Google maps. Class start dates for each program can be included and updated. The goal is to give students as much information as possible in one convenient place.
Social media integration is a large part of GetMedicalTraining.com. By including links to Facebook pages, Twitter accounts, LinkedIn profiles, and other social media sites, schools can direct potential students to online communities where they can interact with each other, current students, graduates, and the school. Social media can be a great opportunity for schools to engage with potential students.
The home page of GetMedicalTraining.com includes a blog that is updated weekly. The blog is written by a current nursing school student who talks about her experiences in school and what advice she has for other aspiring nurses. She also makes sure to include links to articles and websites that could be helpful to students interested in allied health careers.
Programs listed on the website include: dental assisting, medical assisting, massage therapy, optical dispensing, respiratory therapy, pharmacy technology, surgical technology, health claims and medical billing, vocational nursing, personal fitness training, Bachelor of Science in Nursing, LVN to RN, RN to BSN, and Bachelor of Science in Dental Hygiene.
Effective Student Marketing owns and operates several other online directories that generate leads for private career, technical, and vocational schools. Each site is tailored to specific career training. For more information about the websites, contact Effective Student Marketing at 978-475-0880.