Effective Student Marketing’s new eBook, “17 Tips for Connecting Career Services and Social Media” was released at the APSCU Annual Convention in Texas. The eBook was announced as part of Effective Student Marketing’s breakout session, “How Social Media and Online Communities Can Lead to Gainful Employment for Your Students.”
“We’re strong believers in using social media wherever it will help your students and graduates,” said Andy Kelley, president of Effective Student Marketing. “We want to teach schools to embrace it and begin using it beyond the marketing and admissions departments. This is a great place to start.”
The eBook provides schools with seventeen specific tips that they can act on right away to begin using social media more effectively. The tips cover social media sites and tools including Facebook, Twitter, LinkedIn, and blogs.
“You may not think of Facebook or Twitter right away when you think of Career Services. But those are the places where your students and graduates are already active. You need to join the conversation rather than try to move it someplace else, like to LinkedIn,” explained Kelley.
The APSCU breakout session presentation covered similar topics and information and included a Career Services and social media case study from Charter College. The school has ten campuses in three states and online and needed a place to reach all of its students and graduates. Social media was a good fit.
“We were already seeing success with Charter College’s other social media presence, so we worked with them to branch out and include Career Services information as well,” Kelley said.
The eBook is available for free download at http://www.effectivestudentmarketing.com/ebook