Effective Student Marketing Raises $2,655 for Cure AT/RT and Avalanna Routh

Justin Bieber and Avalanna Routh, known as Mrs. BieberTwo members of the Effective Student Marketing team, Andy Kelley (President) and Lauren Barber (Senior Social Media Strategist), ran in the National College Blue Ridge Marathon (half) to raise money for Cure AT/RT in Avalanna Routh’s name (better known as Mrs. Bieber or #MrsBieber on Twitter). The race took place on Saturday, April 21, 2012, in Roanoke, VA.

Andy and Lauren set a fundraising goal of $1,000. Thanks to family, friends, and people they tweet with on Twitter, they were able to raise $2,655!

“I’m so happy that we were able to more than double our fundraising goal! Thank you to everyone who supported us and Avalanna along the way,” Lauren said.

Back in February Lauren and her sister, Leslie, launched a social media campaign in hopes of helping Avalanna Routh, a 6 year-old girl suffering from a rare type of brain cancer (AT/RT), fulfill her dream of meeting Justin Bieber. The story quickly went viral, spreading across the globe. Just eight days after Lauren helped to launch the social media campaign, Avalanna was flown to New York City to meet her man.

 Will they be running again next year? “Yes!” Both Andy and Lauren said.

You can check out more photos of Andy and Lauren throughout the National College Blue Ridge Marathon on Effective Student Marketing’s page on Facebook!

Learn more about Atypical teratoid rhabdoid tumor (AT/RT).

National College Blue Ridge Marathon, Roanoke, Virginia

Photo credit: National College

 

National College Blue Ridge Marathon, Roanoke, Virginia

Photo credit: National College

 

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