Americans Viewed 42 Billion Online Videos in October

If your college doesn’t have a YouTube channel or believe in any kind of online video marketing, then check out the statistics below. They might change your marketing department’s mind. Here is a breakdown of the top 10 video content properties ranked by video views for the properties with the most unique viewers. These numbers…

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Effective Student Marketing Wins MarCom Award for Social Media Campaign

Effective Student Marketing was recently awarded a 2011 gold MarCom award for a social media campaign that they created for National College. This international award “recognizes outstanding creative achievement by marketing and communication professionals.” According to the MarCom Awards organization, over 6,000 entries were received from throughout the United States, Canada, and other countries. “We’re…

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Facebook Introduces Sponsored Stories Ticker

Your Facebook home page is getting yet another update: The News Ticker that was recently introduced will now display sponsored stories or ads. A Facebook spokesperson confirmed the changes to Mashable, explaining, “Sponsored Stories are an extension of News Feed, so we think it’s natural that they appear in ticker.” According to Mashable, the end…

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Managing Your E-Reputation [INFOGRAPHIC]

Your online reputation can play a major role in your personal and professional life. What do people find when they Google you or your company? Are you happy with the things they’re saying? We know that people are talking about your school on the internet. It’s what you do to combat those comments and reviews…

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Facebook Comments Are FOUR Times More Valuable Than “Likes”

According to EdgeRank Checker, Facebook has recently unveiled new metrics that reveal noteworthy insights on engagement. Here’s EdgeRank’s breakdown on how comments are four times more valuable than “likes:” • Average clicks per like: 3.103 • Average clicks per comment: 14.678 • Average clicks per impression: 0.005 So what does all of this mean? For…

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