How Social Media is Changing Education [INFOGRAPHIC]
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Almost everywhere there is a sign, a text message, or an ad that says, “Like us on Facebook” or “Follow us on Twitter!” Social media has spread to almost all aspects of our lives – from corporate America to shopping – and now to higher education. The shift in communication continues to evolve and create…

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The Anatomy of a Perfect Landing Page
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The first thing you need to understand is why landing pages are important for your school. Wikipedia defines a landing page as a lead capture page that appears when a potential customer (or student) clicks on an advertisement or a search-engine result link. The page will usually display content that is an extension of the…

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Facebook’s Like Button Turns One!
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It seems as though Facebook’s Like Button has been around much longer than one year, doesn’t it? As the world’s most popular “button” celebrated its one year mark yesterday, Facebook released some interesting usage statistics. The Like Button is a big part of the evolving web, and these statistics prove just that: 1. 10,000 websites…

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How Social Media is Reshaping College Admissions [INFOGRAPHIC]
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Social media is a shift in communication. It is reshaping your school’s admissions department, whether you realize it or not. Here are what college admissions officers reported: • 80% of college admissions officers report using Facebook as a tool in their recruiting process • The three social networks admissions officers use the most in their…

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10 Reasons Your School Should Be Blogging
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1. Blogging gives your school a voice: There are so many schools out there for students to chose from, how can your school stand apart from the crowd? 2. Content marketing: Content is what it’s all about! Use students, alumni, faculty, your marketing and admissions team, or even an outsourced company to develop original, fresh…

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