Bridging the Gap 2011 – Integrating SEO into Your School’s Marketing Plan

At Bridging the Gap 2011 – Social Media Conference , which took place at Suffolk University, I had the opportunity to listen to Eric Enge speak on integrating search engine optimization (SEO) into your organization’s marketing plan. He shared a lot of valuable information which can (and should be) be applied to your school’s social…

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Bridging the Gap 2011 – The Mystery of Social Media ROI

At Bridging the Gap 2011 – Social Media Conference , which took place at Suffolk University, I had the opportunity to learn about social media ROI. Paul Gillin, author of The New Influencers, Secrets of Social Media Marketing, and Social Marketing to the Business Customer, was the presenter on this topic. Basics of Social Media…

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Bridging the Gap 2011 – The Importance of Your School’s Facebook Presence

At the Bridging the Gap 2011 – Social Media Conference at Suffolk University, I was fortunate enough to listen to Dan Zarrella and Brian Simpson’s Expert Panel on Facebook. Zarrella is a Social Media Scientist and Inbound Marketing Manager at Hubspot. Simpson is the Director of Digital Media and Digital Social Hospitality at Vikram Chatwal…

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Bridging the Gap 2011 – How Your School Should Be Using Social Media

I had the opportunity to attend Bridging the Gap 2011 – Social Media Conference at Suffolk University last week. I was fortunate to sit in front of some of the most knowledgeable people in social media. Since I learned a lot of valuable information, I will be writing a blog entry for each speaker/panel from the…

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Bridging The Gap 2011 – Social Media Conference at Suffolk University

I had the opportunity to attend Bridging The Gap 2011 – Social Media Conference at Suffolk University last week. The conference worked to connect academia and real world practices, strengthen the connection between the frameworks preached in schools, and the practical application being used in organizations. I was fortunate to sit in front of some of…

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