Happy New Year from Effective Student Marketing

Happy New Year from Effective Student Marketing! Personalize funny videos and birthday eCards at JibJab! Personalize funny videos and birthday eCards at JibJab!

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5 Online Marketing/Admissions Mistakes Your School Should Avoid in 2011

1. Assuming You Don’t Need to Be Concerned With Your School’s Online Presence I listen to school owners all the time that don’t believe they should be worried about their school’s online presence. There is also a lot of talk about how social media is just a “fad” or a “scam”. The first place student’s…

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Economics Behind Holiday Gift Giving

I am taking our blog completely off topic in the spirit of Christmas! I read something very interesting on WePay.com this morning about holiday misgivings and the surprising personal economics behind it all. Behavioral studies show that individuals place a lower value (up to 18%) on items they receive as gifts than the value of…

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Creating Online College Communities Using Social Media

It is safe to assume the average person knows that social media is about building a community. But what does that really mean? Sure you can build one Facebook page for your school and call that your “community,” but there is so much more potential to expand. The answer is not one size fits all…

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Why You Should Be Integrating Email with Social Media

No matter what you are thinking right now, email is NOT dead. In fact, emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates (CTR), according to a recent study done by GetResponse, an email marketing firm. The study of 500 million emails sent out using…

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