13.2 Miles to Cure AT/RT

A few weeks ago a member of the Effective Student Marketing team leveraged the power of social media to do some social good. Senior Social Media Strategist, Lauren Barber, and her sister, Leslie, launched a social media campaign in hopes of helping Avalanna Routh, a 6 year-old girl suffering from a rare type of brain cancer, fulfill her dream of meeting Justin Bieber. The story quickly went viral, spreading across the globe. Just eight days after Lauren helped to launch the social media campaign, Avalanna was flown to New York City to meet her man.

Now, two members of the Effective Student Marketing team, Andy Kelley and Lauren Barber, are running the Blue Ridge Marathon (13.2 miles) to help raise money for Cure AT/RT. Atypical teratoid rhabdoid tumor (AT/RT) is a rare and deadly tumor diagnosed in childhood. AT/RT most commonly presents as a brain tumor, but can occur elsewhere in the central nervous system including the spinal cord. Only about 30 new case of AT/RT are diagnosed in the US each year. AT/RT is highly malignant and thus has a high mortality rate. The age of the child at diagnosis has a significant correlation to survival rates. Children over three have seen survival rates in the 70-80% range. Unfortunately, for children under three, that rate falls to 10%. Because most children diagnosed with AT/RT are under three, the overall survival rate has historically been very low. You can learn more about AT/RT here.

Effective Student Marketing has a goal of $1,000. If you’d like to support Andy and Lauren, please donate below. Your support is greatly appreciated!

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