1. Blogging gives your school a voice: There are so many schools out there for students to chose from, how can your school stand apart from the crowd?
2. Content marketing: Content is what it’s all about! Use students, alumni, faculty, your marketing and admissions team, or even an outsourced company to develop original, fresh content about your school. Try something new like videos, white papers, and infographics. Have fun with it.
3. Search engine candy: Blogs are great optimization tools. When a student is searching for your school, you want positive information to come up. Whether it be a note on Facebook, a 140 character tweet, or a student’s success story, it should relay an upbeat message when a student is searching for your school.
4. Social media must: Push blog content out through different social outlets such as Facebook, Twitter, LinkedIn groups, YouTube, etc. Complete content, like blogs, can be where students can comment, become a follower and help you grow your reputation. Go where the students are.
5. Blogger friendly: Become active on other blogs, commenting and sharing ideas, and attract them back to yours where they can return the favor. Students will love the connections between industry specific articles, learning, and forming relationships.
6. Be an industry leader: It’s hard to be a top school in a specific field of study if you don’t have a voice. By blogging about what degrees your school offers, you can stay in touch with potential students interested in that field. Stay dialed in and stay current.
7. Media and “bird-dogging”: Reach out to your local media (ie: newspapers, radio, etc). If you blog enough and on interesting topics and events, you can gain great exposure for your school.
8. The competitive edge: Blogging is the new thing. There are hundreds of schools starting to blog. A blog will help define you in a unique way that print media and brochures cannot. When you’re in a cluttered market, a blog can really help to define and refine your school’s message.
9. Credibility: Blogs are great credibility builders. Potential students hearing about how great your school is from alumni can really help to build your credibility in your area. Use blogs in your monthly e-newsletters to keep potential students in the loop.
10. Site traffic/SEO: Aside from what a blog can do for your site as it relates to Google and your school’s reputation, an active blog can also help to increase site traffic and help further optimize your website. It’s a great and free tool for getting your site better links, traffic, and a higher ranking in search engines.