3 Ways to Hit the ‘Refresh’ Button on Your Content Marketing Strategy

As springtime begins to break free from the doldrums of winter, it’s the perfect time to hit the ‘refresh’ button on your school’s content marketing strategy. Start anew with a reboot and redesign of the content on your social channels, websites and blogs to prevent fatigue. Here are 3 ways to ensure your school’s content marketing…

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Join Us: Run For The Troops 5K

My team at Effective Student Marketing and I are proud to be an official sponsor of the 2015 Run for the Troops 5K being held in Andover, MA on April 12th. The 6th annual fundraising event includes a Friday evening dinner and silent auction at the Andover Country Club, followed by the 5K walk/run for…

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E-Marketing 101: How to Write a Subject Line that Increases Open Rates

Has your school ever sent out an important email as part of a marketing campaign and received less than stellar open rates? If so, you aren’t alone. This is an issue most digital marketers have faced at one point or another. If any of your school’s leads grow out of email marketing, you need to…

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6 Tips to Combat Ad Fatigue on Facebook

Ad fatigue is just what its name implies: tired ads! When an ad that was once well-performing for you stops yielding results, you might have a case of ad fatigue. And if you’re looking to generate leads and increase student enrollment, you need to do all you can to avoid ad fatigue. Here are 6…

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Why Infographics are Key for Your Content Strategy

As a school, your end marketing goal is to increase your enrollment numbers and you do that by first generating leads. Visual content is key and is considered the most important tactic in optimizing your social media posts. In 2015, 70 percent of marketers plan to increase their use of visuals in their content strategies, turning toward…

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