Dos and Don’ts of a Successful Social Media Contest

Running a social media contest can be a great way to boost engagement on your Facebook, Twitter, Instagram, or other social media channels. Contests get your current fans involved, draw in new audience members, and boost brand awareness online. Before you dive into hosting a social media contest for your school, remember these dos and…

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10 YouTube Myths

YouTube has more than a billion users and reaches more adults aged 18-34 than any cable network. You know it has incredible potential to reach your prospective students, but it’s also often misunderstood. Here are 10 myths about YouTube you may have heard—and mistakenly—believed:

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Building your School Brand Through Social Media

Your brand doesn’t belong to you. It belongs to your students, graduates and even your future students. And if you’re not careful, it can even belong to your competitors. The sooner you accept these ideas, the more you will be able to embrace the social media tools available to you to build your brand and…

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7 Tips for a Good Remarketing Campaign

Remarketing lets you target prospective students who have already shown an interest in what you have to offer. Most of your prospective students won’t fill out a form on your website on their first visit, but by showing specially crafted ads to those individuals who have already visited your website, you will increase the likelihood…

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How to use Pinterest to Enhance Engagement

If you are targeting any of your programs to women and you do not market using Pinterest, you’re missing out –big time! 80 percent of Pinterest users are female and they love to share Click To Tweet Powered By CoSchedule Pinterest is a social networking site that allows users to share their interests by “pinning”…

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