3 Ways to Mix-Up Your Online Advertising Campaigns

Online advertising can be a great way to generate inquiries for your school, targeting people who are searching for the locations and programs your school has to offer. But, don’t get stuck in the “set it and forget it” mode with your accounts. Your online advertising doesn’t have to be confined to basic Google text…

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How to Combat Facebook’s Declining Organic Reach

In case you haven’t heard: Facebook’s organic reach has been declining –a lot. Organic reach, or the natural, unpaid views and interactions on Facebook, is one end-goal of brand managers who want their schools to be seen online. However, back in November of 2012, organic reach began a nosedive from which it is unlikely to…

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How to Choose Engaging Social Media Images

More than 90 percent of information transmitted to your brain is visual.  No wonder posts and Facebook ads with images get much better engagement than those without. If a picture is worth a thousand words, it also has the potential to be worth a thousand tweets, shares and likes. That’s why it’s so important to…

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The importance of storytelling for your school’s brand

What makes your school different? That’s the question you should be asking yourself on a pretty regular basis and the one that needs to be at the heart of your marketing efforts. Storytelling allows you to answer the questions your prospects and students are asking. Why are your programs the right fit and why should…

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Effective Student Marketing at the APSCU Annual Convention

Last week members of the Effective Student Marketing team attended and exhibited at the APSCU Annual Convention in Las Vegas, Nevada. The annual event brings together executives, staff, and Allied Members of the Association of Private Sector Colleges and Universities to share insight and innovation in higher education. Effective Student Marketing had fun with the…

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