Is Your Pay Per Click Advertising Ready To Go Back to School?

Back to school season is right around the corner, and that means more than just pencils and notebooks flooding store shelves. Your school should be flooded with inquiries too! The fall is one of the peak times for student inquiries, as back to school messaging hits people from all angles and they consider enrolling in…

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A Well-Balanced Blog

By now you’ve probably gotten the message that if you want to keep your students and prospects engaged, you need to continually provide them with content they’re really interested in. And you can’t just serve up the same-old, same-old. It’s important to give them and anyone else who reads your blog, a sense of who…

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The CEO and Marketing Partnership

Do you want to increase student enrollment and retention? Then it’s time to work more closely with your marketing department! According to the 2014 State of Marketing Measurement Survey Report, more CEOs than ever before understand this basic premise. Some 75 percent of marketing respondents said that their CEOs are now either “totally” or “significantly…

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5 Reasons Your Content Isn’t Going Viral

You already know that getting your content to go viral will raise your school’s profile, increase traffic to your website and help brand you as an authority on the programs you provide. But how do you reach that illusive viral target? Why haven’t you already? It’s probably what you’re NOT doing that’s making you miss…

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3 Ways to Mix-Up Your Online Advertising Campaigns

Online advertising can be a great way to generate inquiries for your school, targeting people who are searching for the locations and programs your school has to offer. But, don’t get stuck in the “set it and forget it” mode with your accounts. Your online advertising doesn’t have to be confined to basic Google text…

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