Social Media + Customer Service = Winning Combination

Members of the Effective Student Marketing team were lucky enough to attend Expion’s Social Summit a few weeks ago, where we heard from the marketing agencies and marketing staff of major brands and companies. A big theme our team took away was that social media and customer service go hand in hand. It may seem…

Read More

4 Ways to Use Social Media to Aid in Student Retention

You know social media is a valuable marketing tool that can reach prospects and guide them on a path to your school. But once they’re enrolled in your programs, how do you help them stay and succeed? Social media can also be a great way to help you—and your students—achieve the graduation rates you want…

Read More

Are you Ready to Target Generation Z?

Do you know your next target demographic? You can’t enlist prospective students into your programs unless you know who they are! If you’re looking to the future, you’re probably looking past the millennials and right into the faces and minds of Gen Z. This Marketing Profs infographic will give you a concise introduction to the…

Read More

5 Steps to improve your Google Quality Score

Have you already seized the power of digital marketing for your school? If so, you know the importance of the Google quality score your ads generate. Google assigns your ads a rating on a 1-10 scale that considers the anticipated clickthrough rate, the relevance of your ad to the searcher and the overall landing page…

Read More

Dos and Don’ts of a Successful Social Media Contest

Running a social media contest can be a great way to boost engagement on your Facebook, Twitter, Instagram, or other social media channels. Contests get your current fans involved, draw in new audience members, and boost brand awareness online. Before you dive into hosting a social media contest for your school, remember these dos and…

Read More
Page 1 of 6912 »