A Well-Balanced Blog

By now you’ve probably gotten the message that if you want to keep your students and prospects engaged, you need to continually provide them with content they’re really interested in. And you can’t just serve up the same-old, same-old. It’s important to give them and anyone else who reads your blog, a sense of who…

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The CEO and Marketing Partnership

Do you want to increase student enrollment and retention? Then it’s time to work more closely with your marketing department! According to the 2014 State of Marketing Measurement Survey Report, more CEOs than ever before understand this basic premise. Some 75 percent of marketing respondents said that their CEOs are now either “totally” or “significantly…

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5 Reasons Your Content Isn’t Going Viral

You already know that getting your content to go viral will raise your school’s profile, increase traffic to your website and help brand you as an authority on the programs you provide. But how do you reach that illusive viral target? Why haven’t you already? It’s probably what you’re NOT doing that’s making you miss…

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3 Ways to Mix-Up Your Online Advertising Campaigns

Online advertising can be a great way to generate inquiries for your school, targeting people who are searching for the locations and programs your school has to offer. But, don’t get stuck in the “set it and forget it” mode with your accounts. Your online advertising doesn’t have to be confined to basic Google text…

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How to Combat Facebook’s Declining Organic Reach

In case you haven’t heard: Facebook’s organic reach has been declining –a lot. Organic reach, or the natural, unpaid views and interactions on Facebook, is one end-goal of brand managers who want their schools to be seen online. However, back in November of 2012, organic reach began a nosedive from which it is unlikely to…

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