How to use Pinterest to Enhance Engagement

If you are targeting any of your programs to women and you do not market using Pinterest, you’re missing out –big time! 80 percent of Pinterest users are female and they love to share Click To Tweet Powered By CoSchedule Pinterest is a social networking site that allows users to share their interests by “pinning”…

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How To Use Facebook Advertising For Your School

If your school is using Facebook to engage with prospective students, current students, and graduates, you’ve probably noticed a major drop off in engagement on your posts. If it seems like no one sees your content, that’s probably because they’re not! Facebook’s organic reach has been dropping steadily, which means your posts aren’t showing up…

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Student Decision Making: A Funnel or Wheel?

The traditional consumer funnel is more than a century old and although its integral components—awareness, interest, desire and action (AIDA)—remain relevant, your own model with regard to student recruitment and retention may be more aptly described as a wheel. What do you think? Start a conversation with us by commenting below! Back in 1898, when…

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Local Campus Content Impacts Engagement on Social Media

Social media can be a great way to build an online community and get prospects, students, and graduates to connect with your school. But that online community needs to be a reflection and extension of the community you’ve already built at your physical campus locations. We compared the social media engagement of local, campus content…

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Google Display Network vs Facebook

Are you confused about the best way to allocate your digital dollars to reach your student enrollment goals? You’re not alone! You want to make strategic and informed decisions, but the myriad options available in today’s evolving online marketing landscape can seem like an impossible puzzle. Two of the biggest names in the online arena…

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