7 Components of a Successful Facebook Ad

As a school leader, you want to ensure your online advertising campaigns are performing as well as they could be.The goal of your advertising campaign is to turn a prospect into a student who attends and succeeds at your school. In the case of Facebook advertising, the goal is to get your prospects to click further and…

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School Reputation Management: Why You Can’t Ignore It

Your school’s reputation supports your mission and solidifies your standing in the community and the broader world. It also helps you build relationships with your students and graduates, and attract new students. It is the lifeblood of your institution and it needs to be maintained, managed and fiercely guarded. Here are 4 reasons why school…

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Tweak Your Web Copy: 4 Ways to Improve Your School’s Conversion Rate

Approximately 55 percent of users will leave a website after 15 seconds and only read about 20 percent of the content on each page. Your website’s copy has to entice the reader upon first glance in order to inspire action and drive up your conversion rate. Here are 4 ways your school can tweak and…

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Use Social Media to Aid in Student Retention: Here’s How

You don’t just want to attract and enroll students into your school. You want to keep those students with you until they complete their programs and are able to succeed out in the real world with the skills and lessons you’ve provided them. Research compiled over the last decades has consistently shown that social integration…

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Infographic: Email Marketing Best Practices to Generate Leads

Email marketing is crucial to any digital marketing campaign. This infographic outlines marketing best practices to get the most out of your school’s email tactics and how to generate more leads.

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