Why You Should Customize Your Facebook Audience

Social media spending was a major topic of 2014, and rightfully so. As this industry continues to grow, oftentimes the budgets of companies do, too. Research-based predictions reported by Adweek hint that this growth spurt shows no sign of stopping. Earlier predictions showed that U.S. Social Media Advertising revenue is estimated to increase by more…

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What is an SEO audit and should my school have one?

A search engine optimization audit is an analytical and objective evaluation of your website and your digital presence. Periodic audits will help you maintain a professional and viable web presence, increase your organic search engine ranking and keep you front-and-center with the demographic you want most to target. They are vitally important if you want…

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Leveraging Visuals to Connect with Students Online

It is no secret that we have moved toward a more visual marketing world. A 2012 HubSpot study found that Facebook  posts containing images attracted 104 percent more comments than the average post. Attaching a link resulted in 84 percent more link clicks than text or links posts, and photos overall received 53 percent more…

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Why should I advertise on Pinterest?

Now that Pinterest has opened “promoted pins” to all advertisers—brand new on January 1, 2015—it’s time to get onboard to all that the social media channel might offer your school. Its 70 million users are passionate, visual, loyal –and almost all women. Even if women make up only a fraction of your students, you need…

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Infographic: 4 Elements of a Successful Digital Marketing Campaign

For a business to be successful in today’s world, creating and maintaining a digital footprint is not only necessary, it’s crucial. This infographic outlines the 4 key components to consider in order to run a successful digital marketing campaign.

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