Set Your School Apart with Facebook Product Ads

Facebook Product Ads are now available to a select few marketing agencies and ad accounts. Here at Effective Student Marketing, we are among the privileged few who have had the opportunity to leverage this feature to help set our clients apart in the News Feed. The current advertising layout provided by Facebook displays a single image…

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Your Digital Visual Brand: Spread it Around

Ninety percent of information transmitted to the brain is visual and we process those visual images 60,000 faster than we process text. That’s why it’s vitally important for you to develop a visual brand and spread it across digital media.  Your graduates, students and future students should be able to immediately identify your visual brand…

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Infographic: The Evolution of Social Media Marketing

Do you want your school to be successful? Then, you need a social presence that is established and maintained. This infographic outlines the birth and growth of social media over time, and how it has helped shape our perception of the way we advertise to online communities.

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4 Reasons You Need Custom Content

No one knows your school and all its great programs as well as you do. That’s why you should produce and publish custom content. Show your graduates, students and future students just who you are and what you stand for! Here are 4 reasons to start creating custom content right now: Be your authentic self….

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Should My School’s Advertising Stimulate an Emotional Response?

How do you get your future students to interact or buy into what your school is all about? Start with their emotions! According to an IPA Data Bank campaign study, marketing campaigns with purely emotional content performed twice as well as purely rational campaigns. Campaigns with emotional content perform twice as well as rational campaigns. Click…

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