3 Reasons Why Your School Should Be On Instagram

If your school is already on Instagram, you need to ask yourself: what is the goal? If it’s to increase student enrollment, you’ve come to the right place. Instagram has become the most popular mobile social networking service to date; it has approximately 300 million users as of December 2014. It’s a space that is crawling with…

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A/B Testing: The Basics

The goal of any marketing campaign you run is results. You want prospective students to come to your page, fill out a form, enroll and then attend your programs. But how do you know if what you’re doing is really effective? And how can you tell when you make a change or two, whether or…

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Set Your School Apart with Facebook Product Ads

Facebook Product Ads are now available to a select few marketing agencies and ad accounts. Here at Effective Student Marketing, we are among the privileged few who have had the opportunity to leverage this feature to help set our clients apart in the News Feed. The current advertising layout provided by Facebook displays a single image…

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Your Digital Visual Brand: Spread it Around

Ninety percent of information transmitted to the brain is visual and we process those visual images 60,000 faster than we process text. That’s why it’s vitally important for you to develop a visual brand and spread it across digital media.  Your graduates, students and future students should be able to immediately identify your visual brand…

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Infographic: The Evolution of Social Media Marketing

Do you want your school to be successful? Then, you need a social presence that is established and maintained. This infographic outlines the birth and growth of social media over time, and how it has helped shape our perception of the way we advertise to online communities.

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