Reputation Management Tip: Soliciting Positive Reviews Can Hurt Your School
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Online reviews play an integral part in your school’s reputation management and search engine marketing. The unfortunate truth is that one negative review left by a disgruntled ex-student can be enough to dissuade a prospective student from enrolling. Some schools may try to solicit positive reviews in hopes of drowning out a negative review, but an influx of positive reviews can actually set off the site’s review filters. This could cause your school to be flagged and removed off the site entirely.

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    How Marketers Are Using Paid Social Media
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    Does your school use paid social media, such as Facebook Sponsored Stories, Facebook Ads, or promoted tweets? If not, are you wondering how other marketers are using it and how paid social media can work toward your school’s advantage? Recently a survey was conducted by Vizu, a Nielson company, to analyze how marketers are using paid social media. Below are some key findings from the study.

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      Effective Student Marketing Wins 2013 AVA Digital Marketing Award
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      Last year, National College asked our team to help generate student inquiries for their school’s Veterans Retraining Assistance Program (VRAP). We organized an integrated online campaign that wove together content creation, social media, mobile optimization, and paid media to help the school reach its enrollment goals. The campaign performed so well it earned us a 2013 AVA Digital Award in Digital Marketing & Social Campaign!

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        Shocking Facebook Statistics Your School Needs to Know
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        Your school can’t avoid Facebook anymore. The Facebook statistics below prove that your school needs a well-run strategy behind its presence on the social media platform. Having a page that your school simply posts to isn’t enough.  Prospective students are using Facebook and other social media sites to become familiar with your school, so you…

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          Enhanced Campaigns: Will Mobile keywords perform like their Desktop counterparts?
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          Since the launch of mobile advertising, Google has said it is best practice to separate Desktop from Mobile traffic by creating two sets of campaigns. Now, with Enhanced campaigns, they’re taking that statement back entirely. What’s the problem with that you might ask? Well, grouping mobile and desktop together assumes that keywords perform the same…

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