4 Ways to Increase Your Email Deliverability

Email is vital to modern business communication. As a marketing tool in higher education, it’s also fast, direct, efficient, and it still gets results. You can send messages directly to your current students and graduates or reach out to potential students and invite them to check out your school and its programs. According to a…

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No Shave November

It’s No Shave November at Effective Student Marketing. Recognizing the devastating toll cancer takes on all our lives, the guys in the office are growing out their beards in an effort to bring attention to the disease which treatment often causes hair loss. Cancer is the number two cause of death in the U.S., accounting…

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5 Mistakes You’re Making With Your PPC Agency

Pay per click advertising gives you a unique opportunity to target prospective students and drive them directly to your website. Done well, it’s a cost-effective way to advertise that can yield quick and measureable results. On the other hand, if you’re not paying attention, you could be paying too much! If PPC isn’t done well,…

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How to turn prospects into students

If you want to turn prospective students into actual students you need to develop relationships with them even before they set foot on your campus. Luckily, in today’s digital world you can do just that! That is, provided you follow sound strategies to get you there. Here are 6 tips to help you turn prospects…

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Negative Keywords and Why They’re So Important

Your future students are out there –typing queries into search engines, looking for their future. In the best of worlds, the keywords they type into Google match up with the keywords you’re using in your search engine optimization and pay-per-click campaigns, leading them directly to your school, your website and your programs. However, equally important…

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