Help Students Create Their Social Brand; Tips to Maintaining a Professional Online Image

What is a social brand and why should your students care about it? Your students live in a world where social media and email have been placed at the forefront of how we communicate. Almost everything we do and say is projected onto a grander scale due to our ability and our developed instinct to…

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Throw Your Money Away: Target Gen Z Through Traditional TV

If you want a surefire way to burn through your marketing budget, go directly to television. You’ll spend lots of money really quickly. As for results, well, that’s another story. If you’re targeting the Gen Z demographic (people born after 1990), you might want to rethink those ad dollars you’re spending on traditional media. Marketing…

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Infographic: Top Strategies to Drive Traffic to Your Website

Do you want to drive more traffic to your website? To do this, you need to create unique and engaging content that will encourage people to visit your website over and over again. Discover the proven strategies that could work for you in this infographic, courtesy of BWHGeek.

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Want Social Media Engagement? Just Ask!

We’ve all heard the saying “Ask, and you shall receive,” but what you may not know is that asking questions tailored to your brand can increase the level of social media engagement you see on your school’s social media channels and posts. Asking questions to your fans to spark dialogue typically generates a higher level…

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5 Social Media Rules to Share with Your Students

You want your students to succeed in your programs AND when they step out into the real world. After all, where they work and how well they fare reflects on your school and its reputation. However, often what gets in the way of their success has little to do with what you have taught them…

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