Internet Trolls: How are you going to handle them?

Those wicked little creatures who paint your pages and posts with the equivalent of internet graffiti are more than just a nuisance. Internet trolls can upset current students, hinder future student enrollment and tarnish your good brand name.  However, before you try to wipe them and their malicious musings away, there are few things you…

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    CRM –A Model for Student Retention

    Customer relationship management (CRM) is often thought of only in terms of the software businesses use to understand clients, handle accounts, manage and monitor marketing campaigns, track leads, and follow up on clients after a sale. However, even the most sophisticated computer with the best software can’t take the place of a little human contact….

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      Search Engine Marketing Tips from ClickZ Global

      Our Search Engine Marketing team is just back from the ClickZ Global Conference in New York, and we have plenty of insight into the digital marketing industry’s latest trends and best-practices. While a broad range of paid advertising topics were discussed, three interesting themes emerged: 1. The Fragmented Digital Landscape According to Eugene Lee of…

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        The Social Video Starter Guide

        If you can imagine yourself five years into the future, do you think you would be reading this blurb on video marketing, or would you be watching it? It’s an interesting question to think about, especially as video is continuing to rise as the definitive method for the success of a content marketing strategy. That’s…

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          Run For The Troops 5K -Wrap Up

          Congratulations to my teammate and competitor, Justin Martell. The office is all yours. For those of you who haven’t been following us here at Effective Student Marketing, we recently sponsored and competed in the Run for the Troops 5K in Andover. The event, held last Sunday, was a phenomenal success, with more than 2300 runners…

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