Social Media Advertising Is Where Your Prospective Students Are

Inbound marketing is the golden key to digital marketing success. It’s the best way to turn strangers to your school into prospective students, and ultimately into happy and successful alumni who can serve as the best kind of brand ambassador. According to a 2013 Social Media Marketing Industry Report, inbound marketing delivers 54 percent more…

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Effective Student Marketing Supports Project Bethlehem

At Effective Student Marketing, the holidays are a time for us to reflect upon all the reasons we have to give thanks and to count our own blessings. We also like to take this time of year to reach out and support organizations which help make the holidays a little better for those who may…

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Infographic: Why SEO is Critical

More and more people continue to rely on search engines for information. A comprehensive search engine optimization (SEO) strategy is critical to your business. This infographic, courtesy of Zag Interactive, shows you just why that is.

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Help Students Create Their Social Brand; Tips to Maintaining a Professional Online Image

What is a social brand and why should your students care about it? Your students live in a world where social media and email have been placed at the forefront of how we communicate. Almost everything we do and say is projected onto a grander scale due to our ability and our developed instinct to…

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Throw Your Money Away: Target Gen Z Through Traditional TV

If you want a surefire way to burn through your marketing budget, go directly to television. You’ll spend lots of money really quickly. As for results, well, that’s another story. If you’re targeting the Gen Z demographic (people born after 1990), you might want to rethink those ad dollars you’re spending on traditional media. Marketing…

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