Mobilegeddon: Are you Ready for Google’s Latest?

Google is tweaking its algorithm again and if you haven’t already taken measures to conform to its latest requirements, you could lose a lot more than a bit of website traffic. You could take a hit to your student inquiries, enrollments and your bottom-line revenue. To fully understand the impact the April 21st changes could…

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Improve your Facebook ClickThrough Rate

Approximately 1,500 possible stories from friends and Pages on Facebook are filtered per day on average, turning the Facebook News Feed into a battleground for competing content creators. The end result? Organic reach suffers, bringing clickthrough rates down along with it. So how often should your school post to your Facebook page? As a school, you want to connect with…

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Email Marketing Myths Debunked

If you want to get results from your email marketing campaigns, you’ve got to get your prospective students to open them. Do you think you can do that by teasing them with the word “free” in the subject line? You’d be wrong. And just because your target once said yes to receiving emails from you…

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Infographic: Leveraging the Power of Twitter Hashtags

When it comes to tapping into conversations in your industry, Twitter hashtags have the potential to be one of your school’s most powerful marketing tools. The ability to tie various conversations on the same topic into a single stream helps to drive brand awareness, boost conversions, and increase student retention. This infographic outlines the basic…

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How to Create a Killer Call-to-Action

Whether it’s an email, landing page or digital ad, you need a call to action if you expect to see results. And the more effective those calls-to-action (CTA) are, the better your results will be. Here are 5 ways to create a killer call-to-action: 1. Be clear, concise and quick. Facebook’s new call-to-action buttons give…

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