Why your Content Needs Context

It’s been almost two decades since Bill Gates coined the phrase “content is king” and prophesized its importance to the internet’s future. Bill was right and content still rules. If your school does not regularly produce quality content, you are missing out on inquiries, referrals and revenue. But it isn’t enough to create great content…

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Social Considerations: Promoted Pins

Approximately 83 percent of marketers struggle to come up with a plan of how to reach their desired audience on social media. While Twitter and Facebook are the channels that are top of mind for many advertisers, Pinterest is actually where the opportunity for conversion resides. Thanks to Promoted Pins, Pinterest is no longer an…

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Mobilegeddon: Are you Ready for Google’s Latest?

Google is tweaking its algorithm again and if you haven’t already taken measures to conform to its latest requirements, you could lose a lot more than a bit of website traffic. You could take a hit to your student inquiries, enrollments and your bottom-line revenue. To fully understand the impact the April 21st changes could…

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Improve your Facebook ClickThrough Rate

Approximately 1,500 possible stories from friends and Pages on Facebook are filtered per day on average, turning the Facebook News Feed into a battleground for competing content creators. The end result? Organic reach suffers, bringing clickthrough rates down along with it. So how often should your school post to your Facebook page? As a school, you want to connect with…

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Email Marketing Myths Debunked

If you want to get results from your email marketing campaigns, you’ve got to get your prospective students to open them. Do you think you can do that by teasing them with the word “free” in the subject line? You’d be wrong. And just because your target once said yes to receiving emails from you…

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