CRM –A Model for Student Retention

Customer relationship management (CRM) is often thought of only in terms of the software businesses use to understand clients, handle accounts, manage and monitor marketing campaigns, track leads, and follow up on clients after a sale. However, even the most sophisticated computer with the best software can’t take the place of a little human contact….

Share this!
    Read More

    Search Engine Marketing Tips from ClickZ Global

    Our Search Engine Marketing team is just back from the ClickZ Global Conference in New York, and we have plenty of insight into the digital marketing industry’s latest trends and best-practices. While a broad range of paid advertising topics were discussed, three interesting themes emerged: 1. The Fragmented Digital Landscape According to Eugene Lee of…

    Share this!
      Read More

      The Social Video Starter Guide

      If you can imagine yourself five years into the future, do you think you would be reading this blurb on video marketing, or would you be watching it? It’s an interesting question to think about, especially as video is continuing to rise as the definitive method for the success of a content marketing strategy. That’s…

      Share this!
        Read More

        Run For The Troops 5K -Wrap Up

        Congratulations to my teammate and competitor, Justin Martell. The office is all yours. For those of you who haven’t been following us here at Effective Student Marketing, we recently sponsored and competed in the Run for the Troops 5K in Andover. The event, held last Sunday, was a phenomenal success, with more than 2300 runners…

        Share this!
          Read More

          Millennials – Can’t live with ‘em, can’t live without ‘em!

          By now you’ve probably heard all about what’s wrong with millennials. Numerous sources call out twenty-somethings as lazy, entitled egoists who can’t take constructive criticism. Millennials grew up believing everyone deserves a trophy and they’ve pushed the concept of “sharing” into the stratosphere –or at least far out onto the web. And according to a National…

          Share this!
            Read More
            Page 1 of 6212 »