Infographic: Leveraging the Power of Twitter Hashtags

When it comes to tapping into conversations in your industry, Twitter hashtags have the potential to be one of your school’s most powerful marketing tools. The ability to tie various conversations on the same topic into a single stream helps to drive brand awareness, boost conversions, and increase student retention. This infographic outlines the basic…

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How to Create a Killer Call-to-Action

Whether it’s an email, landing page or digital ad, you need a call to action if you expect to see results. And the more effective those calls-to-action (CTA) are, the better your results will be. Here are 5 ways to create a killer call-to-action: 1. Be clear, concise and quick. Facebook’s new call-to-action buttons give…

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4 Tips for Live-Tweeting an Event

Your school hosts numerous events throughout the year for students and faculty, the biggest one of all being graduation. So why not live-tweet it? Tell your school’s story in a way that will appeal to your prospects who are ‘plugged in’ every hour of the day. The millennial generation finds that tweeting about a social event makes…

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Gred Caldwell –Our Very Own Youtube Guru

Search Engine Marketing Specialist Greg Caldwell was front-and-center for the first official YouTube Guru training kickoff held in New York City last month. Joining other marketers from across the country, Greg received specialized training on how best to leverage the huge marketing potential of the YouTube channel. Run by YouTube’s parent company Google, the training…

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Make Responsive Design Work for Your School

Your current students, graduates and future students are all online. If you want to reach them, you need to be where they are! You also need to make it as easy as possible for them to find you, in a way that fits their lifestyle. That’s where responsive design comes in – a flexible layout…

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