Don’t Skip this Ad: Creating Compelling YouTube Video Ads

We’ve all been there. Looking for YouTube content that we think we need (or just believe will be hilariously funny) when we’re forced to sit through an annoying ad that comes before. Often frustrating. On the other hand, once in a while those ads are actually video gems of their own. We watch—the whole thing—and…

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You’ve Created Great Content: Now What?

You’ve heard it often enough that you actually believe it now: producing great content is imperative to your overall marketing strategy. Quality custom content is a key component of your SEO efforts, helping with search engine rankings and page indexing. It also helps label you as an expert in the industries your programs serve. Some…

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3 Steps to Create Paid Social Media Campaigns

Paid social media is the way of the present and the future. The idea that you have to pay sites like Facebook and Twitter to show your content is not going anywhere. How can your school get started with paid advertising on social media? Here are three steps  we learned at the Inbound conference to…

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Effective Student Marketing will present at CAPPS

Effective Student Marketing has been chosen to speak at the California Association of Private Postsecondary Schools (CAPPS) Annual Conference to be held October 15 – 17 in Monterey, California. President Andy Kelley, along with Director of Social Media Services Cassie Viau will present Drive Student Referrals Using Social Media  at the 30th annual CAPPS conference…

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Social Media + Customer Service = Winning Combination

Members of the Effective Student Marketing team were lucky enough to attend Expion’s Social Summit a few weeks ago, where we heard from the marketing agencies and marketing staff of major brands and companies. A big theme our team took away was that social media and customer service go hand in hand. It may seem…

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