Are you Ready to Target Generation Z?

Do you know your next target demographic? You can’t enlist prospective students into your programs unless you know who they are! If you’re looking to the future, you’re probably looking past the millennials and right into the faces and minds of Gen Z. This Marketing Profs infographic will give you a concise introduction to the…

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5 Steps to improve your Google Quality Score

Have you already seized the power of digital marketing for your school? If so, you know the importance of the Google quality score your ads generate. Google assigns your ads a rating on a 1-10 scale that considers the anticipated clickthrough rate, the relevance of your ad to the searcher and the overall landing page…

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Dos and Don’ts of a Successful Social Media Contest

Running a social media contest can be a great way to boost engagement on your Facebook, Twitter, Instagram, or other social media channels. Contests get your current fans involved, draw in new audience members, and boost brand awareness online. Before you dive into hosting a social media contest for your school, remember these dos and…

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10 YouTube Myths

YouTube has more than a billion users and reaches more adults aged 18-34 than any cable network. You know it has incredible potential to reach your prospective students, but it’s also often misunderstood. Here are 10 myths about YouTube you may have heard—and mistakenly—believed:

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Building your School Brand Through Social Media

Your brand doesn’t belong to you. It belongs to your students, graduates and even your future students. And if you’re not careful, it can even belong to your competitors. The sooner you accept these ideas, the more you will be able to embrace the social media tools available to you to build your brand and…

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