Building your School Brand Through Social Media

Your brand doesn’t belong to you. It belongs to your students, graduates and even your future students. And if you’re not careful, it can even belong to your competitors. The sooner you accept these ideas, the more you will be able to embrace the social media tools available to you to build your brand and…

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7 Tips for a Good Remarketing Campaign

Remarketing lets you target prospective students who have already shown an interest in what you have to offer. Most of your prospective students won’t fill out a form on your website on their first visit, but by showing specially crafted ads to those individuals who have already visited your website, you will increase the likelihood…

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How to use Pinterest to Enhance Engagement

If you are targeting any of your programs to women and you do not market using Pinterest, you’re missing out –big time! 80 percent of Pinterest users are female and they love to share Click To Tweet Powered By CoSchedule Pinterest is a social networking site that allows users to share their interests by “pinning”…

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How To Use Facebook Advertising For Your School

If your school is using Facebook to engage with prospective students, current students, and graduates, you’ve probably noticed a major drop off in engagement on your posts. If it seems like no one sees your content, that’s probably because they’re not! Facebook’s organic reach has been dropping steadily, which means your posts aren’t showing up…

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Student Decision Making: A Funnel or Wheel?

The traditional consumer funnel is more than a century old and although its integral components—awareness, interest, desire and action (AIDA)—remain relevant, your own model with regard to student recruitment and retention may be more aptly described as a wheel. What do you think? Start a conversation with us by commenting below! Back in 1898, when…

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