Throw Your Money Away: Target Gen Z Through Traditional TV

If you want a surefire way to burn through your marketing budget, go directly to television. You’ll spend lots of money really quickly. As for results, well, that’s another story. If you’re targeting the Gen Z demographic (people born after 1990), you might want to rethink those ad dollars you’re spending on traditional media. Marketing…

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What is Content Marketing and how is it Different than Copywriting?

Content marketing and copywriting are often confused to be the same, but they’re not. Because they’re used in the same context a lot of the time, this tends to cause confusion. The difference between content marketing and copywriting seems straightforward, however it can begin to get confusing as you put your marketing plan together.

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Video Content: 3 Reasons it’s Not Working

Video content is an important part of your school’s social media marketing and blogging strategy. Adding video content to your editorial calendar and website helps to build your online community and brand awareness. It also helps to tell your school’s story in a way that a written story can’t. Have you been creating videos but notice that they’re not working the way you anticipated?

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Social Video: 5 Tips for Using Vine and Instagram for Your School

Social video sites, such as Instagram and Vine, are something to consider for your school’s 2014 social media marketing strategy! Incorporating short video clips into your content strategy will help to build your online community and brand awareness.

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YouTube for Schools: The Second Largest Search Engine [infographic]

YouTube is currently the world’s second largest search engine, making your school’s presence on the online video marketing site more important than ever. YouTube was founded in February 2005 by three former PayPal employees. According to YouTube, the online video site allows billions of people to discover, watch, and share originally created videos. The site provides a forum for people to connect, inform, and inspire one another globally and acts as a distribution platform for original content creators and advertisers.

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