Increase student enrollment with the power of Pandora Radio

Pandora is not your father’s radio!  Whether or not you use the online music service, your students probably do so if you’re trying to  increase student enrollment, you’ll want to go where your students go.  According to Pandora, its nearly 73 million active listeners logged 1.36 billion hours in September, representing an 18 percent increase…

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5 Ways to Improve the Program Pages on Your School’s Website

Your program pages are some of the most important pages on your school’s website. How well your program information is presented online can be a deciding factor on whether or not a prospect will enroll at your school. Here are some simple changes you can make to your program pages in order to improve your visitors’ usability and increase their chances of converting into an actual lead.

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Google Announces New Mobile SEO Guidelines

In the latest twist of events in the world of search engine marketing, Google has revealed that having a bad mobile website will hurt your site’s rank. While Google has given conflicting advice on mobile search results in the past, the search giant announced clear guidelines earlier this month at SMX Advanced. This has serious implications for school’s that aren’t mobile friendly.

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3 Ways To Improve Your School’s Email Marketing Campaign

Email marketing is one of the best ways to stay connected with your prospective students! However, sending generic, mass emails that promote your school is not only a waste of your time, but it will also annoy your prospects and cause them to unsubscribe. If you want to improve the performance of your school’s email marketing campaign, it’s all about delivering relevant content to targeted email lists that’s mobile-friendly.

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Shocking Facebook Statistics Your School Needs to Know

Your school can’t avoid Facebook anymore. The Facebook statistics below prove that your school needs a well-run strategy behind its presence on the social media platform. Having a page that your school simply posts to isn’t enough.  Prospective students are using Facebook and other social media sites to become familiar with your school, so you…

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