Survey Reveals How To Upgrade Your School’s Career Services

A new survey from the Association of American Colleges and Universities found that today’s employers are more interested in a candidate’s critical thinking and problem solving skills than their college major. The findings in this report can serve as valuable feedback for your school’s academic curriculum and career services department. If implemented correctly, it could even benefit your school’s student lead generation strategy!

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The State of Social Media 2012 [INFOGRAPHIC]

What was once considered a trend has become a way of life – and now the way we do business. Check out this infographic which lays out the state of social media in 2012.

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Social Media Advancements from 2012 & How They Can Enhance Higher Education Marketing

This past year there were a lot of new social media advancements and updates that have the potential to enhance your higher education marketing. We highlighted 10 advancements and updates that will work towards your school’s advantage when it comes to higher education marketing.

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How to Not Get Banned from the Top 5 Social Networks

Is your college following the rules and regulations of the top five social networks? Whether your marketing department manages your college’s social media marketing or an agency does, the rules apply to you. It’s not safe to assume that Facebook will never catch your college violating its guidelines. Why would you want to take that risk anyway? Not knowing the rules and regulations for each social network isn’t a good enough reason for breaking them either.

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Effective Student Marketing Brings Niche Industry Professionals Together on LinkedIn

Effective Student Marketing recently created a group on LinkedIn called For Profit & Career School Marketing. This group is for professionals in the private, for-profit higher education industry with a particular interest in marketing, social media, and/or lead generation. The group serves as a place for relevant LinkedIn users to share ideas, lead generation challenges…

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