Infographic: Leveraging the Power of Twitter Hashtags

When it comes to tapping into conversations in your industry, Twitter hashtags have the potential to be one of your school’s most powerful marketing tools. The ability to tie various conversations on the same topic into a single stream helps to drive brand awareness, boost conversions, and increase student retention. This infographic outlines the basic…

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Tweets Can Drive Your Prospects to Take Action [Infographic]

Social media can be a major driver in getting your prospective students to take action and reach out to your school. They may not be filling out a form directly on Twitter (yet!) but tweets that include your school’s name and mention your brand can have a major impact on what action your prospects take…

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Why Facebook Users are Valuable to Marketers [infographic]

Facebook users are extremely important to marketers! But do you know why? Top Marketing Schools put together the infographic below to show the reasoning. They mainly focused on the social media site’s massive user total. According to Top Marketing Schools, Facebook is the most popular social network in the world. It fills the need of users…

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Marketing Statistics that Will Drive 2014

The year is almost over, so if your school hasn’t started focusing on some of the key marketing statistics that will drive 2014, then you need to immediately!

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Telephone Consumer Protection Act (TCPA): Is Your School Prepared for the Changes? [INFOGRAPHIC]

Student recruitment at private sector colleges will be facing even more challenges under the 2013 updates to the Telephone Consumer Protection Act (TCPA) which go into effect on October 16, 2013.

Even before the changes, litigants had ramped up their lawsuits under the old act. According to estimates by litigant data company WebRecon LLC, TCPA related lawsuits saw a whopping 63 percent increase in 2012. And Telephone Consumer Protection Act (TCPA) awards remain a rare no-cap area of litigation. The sky’s the limit for perceived victims of overly aggressive marketers.

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