Before the Research Moment: Connect with Prospective Students at a Personal Level
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Declining demand and increasing competition have been impacting enrollments. Last year, 9 out of 10 prospective students entered the research stage not knowing where they were going to apply. This year, 8 out of 10 prospective students don’t know which school they want to attend. Because the pool of competition is getting smaller, it’s essential that your school is connecting with prospective students on a personal level by letting them know what you can offer them and how your program is unique.

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How To Create Content That Convinces Prospects To Enroll
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A great way to optimize your student lead generation campaign and increase the chances of your prospects enrolling at your school is by creating content that’s targeted at every phase of their enrollment journey. Creating blogs, emails, graphics, and videos on topics that your prospects are concerned about at that moment in time will keep your school fresh at the front of their minds and hopefully persuade them to take the next steps towards enrolling.

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Mobile Marketing Tips Your School Needs To Adopt Now
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If it hasn’t happened already, there will soon be more people accessing your school’s website from mobile devices than there are from desktop computers. More importantly, the largest demographic of mobile users just so happens to be your school’s target audience and they’re further down the enrollment funnel than their desktop counterparts. Learn how to best connect with your mobile prospects!

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4 Ways To Improve Your School’s Email Marketing
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A strategic email marketing campaign for your school is a great way to stay connected with your prospects who are on the fence trying to decide which college to enroll in. Creating targeted, personalized emails allows you to deliver valuable information straight to their inbox that could potentially persuade them to enroll. Here are four things you can do to improve the open rates and click-through-rates of your email marketing campaign and increase your return on investment.

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Best Time to Send Emails [INFOGRAPHIC]
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To find out what times of the day are best for email opens and click-throughs, GetResponse, an email marketing software provider, analyzed 21 million messages sent from US accounts during the first quarter of 2012. The company looked at the recipients’ top engagement times to test out their theses: sending times matter, and message results depend a lot on reader engagement routines.

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