Marketing Statistics that Will Drive 2014

The year is almost over, so if your school hasn’t started focusing on some of the key marketing statistics that will drive 2014, then you need to immediately!

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How to Run A Successful Social Media Contest

Are you thinking of running a social media contest on your school’s social media sites? Social media contests are popping up everywhere and we want to make sure you’re doing everything you can to get the best results.

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4 Steps For Making a Blog Editorial Calendar

By getting your current students and staff involved, you can create a comprehensive blog that will attract more prospective students to your school’s website. The problem with getting more people involved with your blog becomes how to manage these contributors and their assignments. Creating a blog editorial calendar will help you manage your team members, produce high quality blog content, and get the best results.

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Social Media Advice for Schools: What You Should Ignore

There’s a lot of social media advice on the internet, which sometimes makes it difficult to determine what you should believe compared to what you should ignore. The Effective Student Marketing team has a lot of experience running social media campaigns for schools. We’re here to inform you of some of the worst social media advice we’ve come across.

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3 Ways To Improve Your School’s Email Marketing Campaign

Email marketing is one of the best ways to stay connected with your prospective students! However, sending generic, mass emails that promote your school is not only a waste of your time, but it will also annoy your prospects and cause them to unsubscribe. If you want to improve the performance of your school’s email marketing campaign, it’s all about delivering relevant content to targeted email lists that’s mobile-friendly.

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