Our College Recruiting Strategies Include Content Creation & Distribution
Content marketing is indispensable to our college recruiting strategies.
High-quality, relevant, valuable, educational content builds trust and credibility with your prospects. It educates them on their options and helps them make the right decisions, not to mention establishes your brand in their minds.
Content marketing is also a fundamental component of search engine marketing. It optimizes your site for keywords and helps prospects find you through organic search.
We also leverage it to generate leads with paid search.
See how we’ve used content marketing in college recruiting strategies for our clients.
Our content marketing services include:
- Email Marketing: Email marketing is a big part of our college recruiting strategies. Personalized emails for your school, with class start information and graduate testimonials, can energize your prospects and convince them to enroll. We’ll manage every phase of your direct email marketing campaign, getting you optimal deliverability rates and great responses.
We engage your prospective students by delivering optimized messages that compel them to take the next step towards enrollment. Our team will handle every aspect of your school’s email campaign – from creation and list management, to deployment and reporting. We’ll deliver a direct email marketing campaign for your school that’s of the highest quality with optimal deliverability rates and great response.
We create custom email templates for your school that ensure effectiveness and consistency with your school’s branding. Our direct email marketing team provides optimal email content specific to each program and location and pairs it up with a carefully managed and segmented email list in order to yield the best results.
We also track the success of your direct email marketing campaign in real time. We’ll closely analyze open rates, click-through rates, unsubscribes, and bounces to ensure we achieve the best results every time.
- Blog Management: We can write blog articles on a regular basis for you. These are leveraged in conjunction with other college recruiting strategies and services to drive traffic to your website and build your database.
- Infographics: Infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” We’ve had great success creating infographics in our college recruiting strategies and distributing them through social media and other channels. They help to establish your brand as the authority in your space and location.
- White Papers, Ebooks, Press Releases: Your customized college recruiting strategies may call for ebook style downloads, which can be used to build your email marketing database.
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See how our competitive advantages can improve your content marketing.
Get your free consultation to see how we can help you with your content marketing.