Why You Shouldn’t be Afraid of Snapchat

Did you know that more than 60 percent of 13 to 34 year olds in the United States are on Snapchat? This is just one reason why Snapchat is the next big thing. But is that enough of a reason to jump on board? It might be!

If we’ve told you once, we’ve told you a thousand times that you need to go where your students are online. That doesn’t mean you need to be on every social media channel there is out there. It just means you need to be on the right channels.

Your school and its programs aren’t like other schools and neither is your target audience. Go where your prospects spend their time online. For example, if your school focuses on helping teachers get advanced educational degrees, then you’ll want a presence on Pinterest because that’s where teachers often spend their time finding inspiration for their classroom. If your target audience is aspiring to be in the beauty industry, then you’ll want to have a presence on highly visual platforms like Instagram, Pinterest, or Snapchat.

So, why consider Snapchat?

Most people, especially Millennials and Generation Z, aren’t watching traditional TV. They’re using DVRs to record their favorite shows and fast forward through commercials. You can also find them on YouTube or binge watching TV series through subscription services like Netflix or Hulu. And they’re doing it all primarily on mobile devices such as smartphones and tablets. Luckily, Snapchat is an exclusively mobile app that’s responsible for over 8 billion video views every day! It’s all about the here and now, which appeals to the habits of the generation you’re targeting. Do you want your prospects, students, and graduates to get excited about your school? Then deliver authentic, local content in real time, precisely how Snapchat is intended.

Tackling Snapchat as a brand probably means you’re entering unfamiliar territory. That can be a scary thing! Just like any new social media platform or algorithm update, you need to develop a strategy, create customized content, and devise a plan to deal with issues that could arise. Snapchat is a great option for capturing campus events like student appreciation days, live demonstrations or tutorials, and even graduation. Capture and share the type of content your students would already share with their own friends.

Does Snapchat still make you a little nervous? Our team of experts can help! Contact us today to get started.

~Lindsay Moura